ENSCHEDE, The Netherlands, March 22, 2017 /PRNewswire/ --
The Dutch Student Investment Fund (DSIF) has confirmed its first investment. On Tuesday 21 March 2017, the Fund's board (which is run entirely by students) signed the agreement with Grasp (a start-up company).
The cooperative venture should get Grasp off to a flying start. The company has developed highly promising technology that is used to rapidly analyse huge amounts of digital content. Based on this analysis, it gives indications on where improvements could be made, to convey the message effectively. Grasp is owned by Frans van der Sluis.
Aside from providing financial backing of a 50,000 Euro investment, DSIF will be closely involved in the future development. "There is more to our cooperative ventures than the financial aspects," says Fund Chairman Marius Scrieciu. "We are cooperating closely to boost Grasp into a period of rapid growth. We make every effort to help the company along by leveraging our network's knowledge. The support provided by Novel-T, the catalyst of high-tech innovation and entrepreneurship in Twente, is proving very useful in practice."
Data-driven content strategy
During his PhD research at the University of Twente, Dr Van der Sluis developed a patented algorithm that analyses and structures large amounts of content, such as blogs and news articles. It searches content for 'sweet spots'. These are tipping points at which the information someone is reading is converted into knowledge. This involves factors such as topics, writing style and complexity. The analyses provide insight into the impact of the content. "Our key target group is content marketers," says Van der Sluis. "We have noted that our analyses form a perfect starting point for a data-driven content strategy. We have been working closely with Amsterdam- and Enschede-based content company Blutarsky. Combining our strengths will help in exploring new markets."
First fund to be run entirely by students
The Dutch Student Investment Fund is the first fund in Europe to be run entirely by students, for students. The fund is open-ended and invests up to 50,000 euros in start-ups in the very early stages, founded by students, PhD candidates or recent graduates. Scrieciu: "The kick-start we provide also opens the doors to additional investors." The investments take the form of convertible loans which can be converted into shares, for example.
SOURCE Dutch Student Investment Fund