Doing Business in Russia: the Internet Portal to Russian Customers

ST. PETERSBURG, Russia, April 11, 2011 /PRNewswire/ -- http://www.KidsReview.ru, an independent online magazine for families with kids (monthly readership over 75 000), introduces a free and effective channel for companies to reach their potential buyers in Russia. The highly attractive Russian market remains hard to penetrate, but the democracy of Internet allows companies to address their potential customers in Russia directly, bypassing agents, customs, and localization costs, and to virtually "export" clients from Russia.

The business directory and news placement service at http://www.kidsreview.ru is a targeted online sales and marketing tool, optimal for companies that look to attract solvent Russian customers, build brand recognition and product awareness within Russia. All company descriptions in the business directory, and all stories selected for publication are written in Russian, by the magazine's editorial staff and Russian market experts, free of charge.

Official numbers show that despite the economic crisis, Russians do have the money to spend. Russian children's apparel market alone is estimated at 5.3 billion Euros (by Fashion Consulting Group). And in many sectors of Russian economy, the scarce supply lags far behind the growing demand, especially when it comes to the luxury sector. With a population of 142 million, Russia has one of the highest mobile penetrations in the world (over 100%), 3G and 4G (WiMAX) networks are widely used, with ARPU (average revenue per user) constantly growing. Each year, more Russian parents are sending children to study abroad: in the first 9 months of 2010 the British officials in Moscow, for instance, have issued 9241 student visas, as opposed to 8319 visas in the same period of 2009. Health tourists from Russia are becoming the expected guests in many European states: "Most patients choosing the Zurich University Hospital come from countries near Switzerland, the Middle East or Russia." - Zurich University Hospital spokeswoman Petra Seeburger told swissinfo.ch.

The World Wide Web has fewer boundaries and remains one of the easiest and most reliable ways of delivering information to potential clients. Being represented on the http://www.kidsreview.ru portal is a fast, effective and cost-efficient way for companies to promote their services and goods to the Russian market, in the local language. "70% of our readers find us, when searching for services for their kids, on the Internet," comments Victoria Krasilshikova, the Chief Editor of http://www.KidsReview.ru, - "The majority of parents that Google for places to go and things to do with kids are working parents. They are Internet-savvy, financially stable and interested to try new things." The online magazine's 75,000 unique monthly visitors spend an average of 6 minutes on reading 3 pages, 73% of the them are 25 years of age or older, 36% are men and 64% are women, 63% are new and 37% are returning. "Most of our readers are experiencing the need for a specific service and are looking for information on the right provider. So in order to be found by potential customers, companies just need to be mentioned in our directory and magazine," Victoria concludes.

To learn more about how to enter the Russian market of goods and services for kids the smart way, and how to get listed in the local Russian-language business directory for free, please contact us at partners@kidsreview.ru. To learn more about the magazine, the featured and enhanced listing options, and the news placement service available, please visit the magazine's official English language 'About' page: http://www.kidsreview.ru/en/about

About http://www.kidsreview.ru (Detskoe Obozrenie)

"Detskoe Obozrenie" or http://www.KidsReview.ru is a popular online portal for families with kids, living in the Saint-Petersburg area. The portal combines three types of online information services: a magazine for parents (full of practical reviews and advice on where to get the best stuff for kids), an everyday playbill (all that is happening around town for children), and an interactive business directory (companies offering products and services for families with kids, ranging from the local medical centers, restaurants and stores, to the best study-abroad and vacation places). The basic listing in the business directory is free. Each company is listed on a separate search-engine-optimized webpage with five sections: contact info, picture and video gallery, company description in Russian, company news and user comments.

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Media contact: Victoria Krasilshikova, news@kidsreview.ru