Dentsu Mobius Deploys Lotame DMP to Lead Data-Driven Efforts in APAC

-- Leading data management platform enables full-service digital agency to collect and activate data to drive ROI for their clients

SINGAPORE, Nov. 20, 2013 /PRNewswire/ -- Lotame, the unifying data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data, today announced that full-service digital agency Dentsu Mobius selected Lotame as their DMP.

Through the partnership, Dentsu Mobius will be able to gather deep audience insights and deploy sophisticated audience targeting solutions to maximize ROI and ensure the success of their clients' marketing strategies.  Dentsu Mobius will continue to deliver on its promise to offer advertisers new and more effective ways to reach the most engaged audience for online marketing campaigns.

"At Dentsu Mobius, we pride ourselves in taking a measured and objective approach when evaluating critical technology partners such as Data Management Platforms for our Trading Desk," said Kevin Wong, regional trading director of Dentsu Mobius.  "We were very impressed by Lotame's vision, hands-on customer service approach, as well as their commitment to grow the nascent data management industry in APAC.  We believe Lotame is the ideal partner for the Dentsu Mobius Trading Desk as we continue to identify new opportunities for our advertisers in the region."

Headquartered in Singapore, Dentsu Mobius' mission is to put Lotame's DMP into the hands of prominent digital leaders in the APAC region.  By leveraging Lotame's feature-rich DMP, Dentsu Mobius uses data-driven insights to inform strategy as well as identify channels to give clients a strong competitive advantage.

"Dentsu Mobius' decision to employ Lotame's DMP is proof of the increasing focus and investment in data-driven initiatives in Southeast Asia," said Mathew Ward, managing director of Asia Pacific.  "Working with Dentsu Mobius to empower digital marketers worldwide to monetize their data assets is an exciting endeavor and we look forward to providing added value for their clients for a long time to come."

About Lotame
Lotame is the DMP for Maximum Audience Impact — helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data.  Leveraging the industry's most robust audience management engine, they're able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue.  We're dedicated to constant innovation, and helping our clients take full advantage of big data.  Together, we're doing things that others haven't thought of yet.  To learn more, visit lotame.com.

About Dentsu Mobius
Founded in Singapore as a digital centre of excellence, Dentsu Mobius is an agile, end-to-end digital hub partner for brands operating in the region.  We are focused on working with progressive digitally focused clients, who want to take advantage of the paradigm shift in the balance of consumer power towards digital channels.  Dentsu Mobius' mission is to widen the gap between digital leaders and digital followers with the added advantage and clout that comes from being a part of the Dentsu Aegis Network.  To learn more, visit dentsumobius.com.