Deloitte Ranks the Magnetise Group 20th in the 2013 UK Technology Fast 50 Initiative
LONDON, November 15, 2013 /PRNewswire/ --
Rise of lead generation plus technology innovation positions Magnetise as one of the fastest growing UK technology companies
The Magnetise Group (Magnetise), a marketing technology company that improves the reach, return and accountability of digital engagement has been ranked as the 20th fastest- growing technology company in the UK in the 2013 Deloitte Technology Fast 50. Rankings are based on percentage revenue growth over five years and Magnetise grew 1102% across the period.
The company has also been ranked 4th in the Internet sector list and 10th in the London region, both significant achievements due to the vast number of other successful technology companies in these subsets. Factors supporting Magnetise's growth and Technology Fast 50 ranking by Deloitte include increased spend on lead generation campaigns and the deployment of new technology innovations.
Performance-based marketing has grown rapidly since Magnetise was founded in 2007 due to the accountability and cost control achievable. Latest figures from the Interactive Advertising Bureau (IAB) show that in 2012 £114 million was spent on lead generation in the UK alone, directly generating £1 billion sales for advertisers. The trade association's Online Performance Marketing Study also predicts lead generation will command £450million+ annual marketing spend by 2017.
This present and future growth certainly tallies with Magnetise's experiences and expectations. "Our client base is today well-educated about the benefits of performance-based advertising, confident about the value of lead generation and actively seeking the engagement and customer acquisition gains achievable;" commented Peter Gowrie-Smith, Managing Director of the Magnetise Group.
Magnetise's growth has been supported by its strategy of integrating third party innovations for clients as soon as they become relevant. Google's 'Get Offers' and Twitter's Lead Generation Cards for example are both helping clients innovate and reach new audiences at the same time as growing their campaign budgets. Integrated into the Lead Intelligence management and analytics platform, major advertisers and large publishers can now quickly and easily add these exciting new engagement opportunities to their lead generation programmes.
From inception, Magnetise has also developed proprietary technology solutions to drive lead generation opportunities through all popular media channels. Its AdCentre premium network powers multi-format, multi-channel lead generation through media including mobile, email and content, as well as the stand-out In-Banner display solution which enables lead generation to engage high value demographics out of reach of the usual performance media channels. The In-Video solution does similar through the increasingly mainstream online video channel while Magnetise's TopFox white label competition platform draws leads from editorial and community media. Magnetise technology in tandem allows clients to go far beyond the initial lead generation phase, nurturing prospects through the conversion funnel, registering and logging in users and delivering the end-goal of customer generation within the same campaign flow.
"Making the Deloitte Technology Fast 50 is a testament to a company's commitment to technology," said Peter O'Donoghue, Deloitte Technology partner for the London region. "With its 1102% growth rate over five years, the Magnetise Group has proven that its leadership has the vision and determination to grow in competitive conditions."
"Spend on lead generation is nearly $2 billion a year already in the US and the UK and Europe are still fast-growing markets. We're confident that our relative maturity in the marketplace, continued innovation and clear business purpose will move Magnetise further up the global Deloitte Technology Fast 50 leaderboard at the same time as increasing the success of both Magnetise and its client base;" added Peter Gowrie-Smith.
Notes to editors:
About The Magnetise Group
The Magnetise Group is a marketing technology company founded in 2007 to improve the reach, return and accountability of digital engagement. Its platform enables a suite of products to create and manage performance-based advertising, marketing and lead generation campaigns that deliver significant revenue while optimising both response rates and data quality.
Products include:
- TopFox: the UK's leading white label competition platform, integrated into established websites, with over one million active users.
- In-Banner: a lead generation solution that improves standard display advertising by adding data capture capabilities with real-time validation and pricing.
- Lead Intelligence: a bespoke, fully integrated lead management and analytics platform for multi-channel campaigns.
- In-Video: unique platform that standardises innovative online video advertising for the mass market via rich, interactive overlays.
About Deloitte
In this press release references to Deloitte or Drivers Jonas Deloitte are references to Deloitte LLP, which is among the country's leading professional services firms.
Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited ("DTTL"), a UK private company limited by guarantee whose member firms are legally separate and independent entities. Please see http://www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.
The information contained in this press release is correct at the time of going to press.
Member of Deloitte Touche Tohmatsu Limited
Contact: Holly Scothern, PR for Magnetise, holly@golightlygroup.com, +44-7961-123676
Share this article