debbie&andrew's Sausaholic Survey

LONDON, October 31, 2016 /PRNewswire/ --

For British Sausage Week, debbie&andrew's commissioned a survey* to discover what makes a sausaholic.To measure up, it showed real sausage fans consume two packs of pork (usually Cumberland) sausages a month .Sausages are a favourite breakfast ingredient (79.8%) for real sausaholics and 53% also smuggle pigs in blankets around a roast at least tw ice a month.  Fans voted sausage and mash one of their top favourite comfort foods and attend up to 10 bbqs every summer.

Sausage fans eat 2,771 sausages in their adult life and a true sausaholic eats twice as many sausages as burgers. The favourite sausage eating occasion is breakfast (29%), followed by a sausage sandwich (23%), or at a bbq (15%) which just pipped a simple sausage supper or lunch (14%).

Sausaholics eat their favourite bangers all year (62%) in sun or rain, winter or summer, but otherwise sausage eating is three times more popular in winter than summer. Sausages are the most popular type of dish chosen in the top 10 list of comfort foods, which includes cooked breakfast, sausage and mash, toad in the hole and sausage egg and chips. A roast is the number one comfort food, ideally surrounded with pigs in blankets (53%) or sausages (21%) or stuffed with sausage meat (35%).

Pork is the favourite sausage meat (62%) being four times as popular as beef (15%). Sausaholics love old fashioned sausages, but happily experiment with everything from chipolatas to cocktail, hot dog to Lorne (flat) sausages. The top flavour is pork and apple (17.5%) toppling last year's favourite flavour - caramelised red onion (11.9%).

81% of those polled said they typically buy British either all the time or wherever possible.

debbie&andrew's Ian Bagnall commented: "Consumers clearly care about where their meat comes from.  We are proud to make it clear that all debbie&andrew's sausages are made of British meat. The survey shows how important sausages are either as a key ingredient for breakfast or a comforting part of what makes a dish traditional and British. This is why debbie&andrew's takes such care to make its sausages lean and succulent and also offer a gluten, wheat and dairy free choice.  We have also just launched a reduced salt and fat chipolata to give even more choice to sausaholics. We believe our sausages are an important choice for people who want a meaty meal that is really satisfying to eat as part of a balanced diet".

*Lifetime of Meat Survey OnePoll October 31^st 2016 x 2000 meat-eaters

Note To Editors:  Infographics available.

SOURCE debbie&andrew's