DataM Intelligence Enables Global Expansion for Functional Ingredient Manufacturer through Strategic Customer Identification and Target Prioritization
AUSTIN, Texas and TOKYO, Oct. 16, 2025 /PRNewswire/ -- Challenge: Limited Market Reach and Stagnant Revenue Despite Strong Production Capabilities
The client, a natural functional ingredient manufacturer, offered a premium-quality bioactive compound with proven efficacy but had a limited global customer base, supplying to fewer than 30 companies across select markets. Despite strong production capacity and certifications, the client struggled to identify new customers, diversify sales channels, and increase annual revenue, which had stagnated at approximately USD 4 million. The absence of a structured outreach and segmentation model hindered market expansion.
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DataM Intelligence Solution
DataM Intelligence implemented a Customer Identification and Target Prioritization Framework to help the client unlock untapped demand and expand its customer footprint. The approach was structured into three targeted categories:
| Category |
Objective |
Key Deliverables |
| 1. Existing Users of Similar Ingredients |
Capture market share from competitors supplying comparable ingredients (e.g., carotenoids, antioxidants, or polyphenols). |
Identified 120+ companies actively using similar ingredients; mapped supplier affiliations, purchase volumes, and formulation focus. |
| 2. Potential New Users |
Identify companies not yet using the ingredient but positioned to adopt it for innovation or reformulation. |
Built a list of 85 emerging nutraceutical, functional food, and skincare brands showing R&D interest in natural bioactives. |
| 3. Contract Manufacturing Organizations (CMOs) |
Leverage CMOs as B2B intermediaries to access multiple end brands. |
Mapped 45 CMOs specializing in capsules, gummies, and beverage formulations; analyzed key client portfolios and formulation capacities. |
Execution Steps
- Database Development: Aggregated data from 50+ secondary sources and 20 industry databases.
- Market Segmentation: Segmented targets by region (NA, EU, APAC), application area (nutraceuticals, cosmetics, beverages), and formulation type (softgel, powder, emulsion).
- Scoring Model: Ranked all prospects using a 5-parameter scoring index — purchase volume, innovation activity, R&D budget, supplier openness, and ESG positioning.
- Engagement Roadmap: Delivered a 3-month phased outreach roadmap with tiered priority clusters and key contact information.
Results & Client Impact
- 250+ qualified customer leads identified across 3 continents.
- Top 50 prospects ranked as high-conversion targets with full company profiling. Enabled client to expand sales outreach from 30 to 80 potential customers within 90 days.
- Revenue pipeline increased by 50%, with 4 new commercial supply discussions initiated in the first quarter.
- Identified 3 strategic CMO partnerships that opened access to over 20 downstream brands.
- The client achieved an estimated USD 4 million incremental annual revenue potential within six months of execution.
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Conclusion
Through DataM Intelligence's structured customer identification and prioritization framework, the client successfully transformed from a niche supplier into a globally visible ingredient provider. The project established a sustainable sales pipeline, reduced dependency on existing clients, and positioned the company for long-term revenue growth across nutraceutical, functional food, and cosmetic sectors.
About DataM Intelligence:
DataM Intelligence 4Market Research LLP is a global business intelligence and consulting firm specializing in market research, strategy development, and partner identification services.
With a vast proprietary database and a wide network of verified companies across regions, DataM enables organizations planning to expand into new geographies to map and evaluate potential partners through data-backed insights and qualitative assessments.
Our Partnership Identification Service assesses companies using parameters such as Portfolio Fit, Commercialization Strength, Quality Compliance, Branding Approach, Market Coverage, and Collaboration History, ensuring every recommendation is strategically aligned with the client's goals.
We operate across diverse industries, including:
- Food & Beverage (Nutraceuticals, Functional Ingredients, Dietary Supplements)
- Healthcare & Life Sciences
- Chemicals & Advanced Materials
- Information & Communication Technology (ICT)
- Metals & Mining
- Agriculture & AgriTech
- and many more emerging sectors.
Whether it's a multinational firm entering a new market or a regional brand exploring global distribution, DataM helps identify the right partner, in the right market, at the right time backed by actionable intelligence and reliable analytics.
Contact:
Sai Kiran
DataM Intelligence 4market Research LLP
Ground floor, DSL Abacus IT Park, Industrial Development Area
Uppal, Hyderabad, Telangana 500039
USA: +1 877-441-4866
Email: Sai.k@datamintelligence.com
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