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Customer Journey Analytics Market to Reach $26.88 Bn, Globally, by 2026 at 20.5% CAGR: Allied Market Research

Increase in demand for consistent customer support throughout business interaction, availability of real time data, and expansion of retail industry drive the growth of the global customer journey analytics market

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Allied Market Research

13 Feb, 2020, 13:30 GMT

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PORTLAND, Oregon, Feb. 13, 2020 /PRNewswire/ -- Allied Market Research published a report, titled, "Customer Journey Analytics Market by Deployment (On-premise and Cloud), Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Customer Churn Analysis, Brand Management, Campaign Management, Product Management, and Others), Touchpoint (Web, Social Media, Mobile, Email, Branch/Store, Call Center, and Others), and Industry Vertical (BFSI, IT and Telecommunications, Retail and E-Commerce, Healthcare, Media and Entertainment, Travel and Hospitality, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026." According to the report, the global customer journey analytics industry garnered $6.08 billion in 2018, and is estimated to reach $26.88 billion by 2026, growing at a CAGR of 20.5% from 2019–2026.

Drivers, restraints and opportunities:

Increase in demand for consistent customer support throughout business interaction, availability of real time data, and expansion of retail industry fuel the growth of the global customer journey analytics market. On the other hand, complexity in overall data synchronization and data privacy impede the growth to certain extent. Nevertheless, focus on virtual touchpoints is expected to create lucrative opportunities for the key players in the industry.

Download Sample Report: https://www.alliedmarketresearch.com/request-sample/6337

The on-premise segment to lead the trail by 2026:

Based on deployment, the on-premise segment contributed to nearly two-thirds of the global customer journey analytics market share in 2018, and is expected to rule the roost by the end of 2026. This is due to its integration capability with in-house analytics tools. Simultaneously, the cloud segment would cite the fastest CAGR of 24.1% during 2019–2026. Rise in cloud migration among various industries across the globe has boosted the growth of the segment.

The campaign management segment held the largest share in 2018:

Based on application, the campaign management segment held the major share in 2018, generating nearly one-fourth of the global customer journey analytics market, owing to rise in e-commerce businesses. At the same time, the product management segment would showcase the fastest CAGR of 23.3% throughout the forecast period. Increase in investment in the innovative product or service has driven the growth of the customer journey analytics solutions at a significant rate.

North America to rule the roost in terms of revenue:

Based on geography, North America accounted for more than one-third of the global customer journey analytics market revenue in 2018, and is projected to dominate during the study period. Data-driven customer experience has garnered high demand in this region. This has led to hyper-competitive economy strategies among which analytics has gained high momentum. Simultaneously, the region across Asia-Pacific would register the fastest CAGR of 22.0% by 2026. Emergence of new technologies and trends, especially those associated with the advent of industrial revolution and digitization are rapidly evolving in this province and shaping a robust digital ecosystem that supports digital businesses.

For Purchase Inquiry: https://www.alliedmarketresearch.com/purchase-enquiry/6337

Leading market players:

  • Adobe Systems Inc.
  • IBM Corporation
  • Acxiom LLC
  • Nice Ltd
  • BryterCX
  • Pointillist
  • Quadient
  • Salesforce.com Inc.
  • SAP SE
  • Verint Systems.

Access AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model) at:

https://www.alliedmarketresearch.com/library-access

Avenue is a user-based library of global market report database, provides comprehensive reports pertaining to the world's largest emerging markets. It further offers e-access to all the available industry reports just in a jiffy. By offering core business insights on the varied industries, economies, and end users worldwide, Avenue ensures that the registered members get an easy as well as single gateway to their all-inclusive requirements.

Avenue Library Subscription | Request for 14 days free trial of before buying:

https://www.alliedmarketresearch.com/avenue/trial/starter

Similar Reports:

Big Data and Business Analytics Market is Expected to Reach $512.04 Billion by 2026

Business Analytics Software Market Expected to Reach $86,451 Million by 2023

Risk Analytics Market Expected to Reach $65.25 billion by 2026

Predictive Analytics Market: Global Opportunity Analysis and Industry Forecast, 2019-2026

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

Contact:

David Correa
5933 NE Win Sivers Drive
#205, Portland, OR 97220
United States         
Toll Free: 1-800-792-5285
UK: +44-845-528-1300
Hong Kong: +852-301-84916
India (Pune): +91-20-66346060
Fax: +1-855-550-5975
help@alliedmarketresearch.com

Web: https://www.alliedmarketresearch.com

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