LONDON, September 9, 2014 /PRNewswire/ --
For customer experience leaders, developing the right customer experience strategy today to drive future business growth is more vital as we move into 2015 than ever before.
The challenges however are numerous: ensuring a consistent customer experience across multiple channels, aligning internal culture with brand promise and breaking down silos in the organisation to ensure a seamless customer experience.
So how do brands tackle these challenges, with the ultimate goal of taking customers on a personalised journey, creating an emotional impact that keeps customers consistently happy and critically that leads to brand loyalty?
According to the latest research from the Customer Management Exchange Network, the only way to survive the current challenges whilst taking advantage of the new opportunities is to give your brand super powers and to "Save the World, One Customer at a Time".
A funny thought, but one that has worked time and time again for industry heavyweights such as Rick Jones, Industry Head of Retail, Google; Linda Sessa, Group Head of Customer and User Experience, Vodafone; and Kevin Goodburn, Head of Customer Experience, First Gulf Bank; all of whom have shared their challenges and strategies with the Customer Management Exchange Network.
This exclusive research has been collated into a complimentary eBook 'Saving the World, One Customer at a Time' which is free to download: http://bit.ly/1we3Bt5
The issues raised in the 'comic book' style eBook, along with the critical challenges being faced by customer experience leaders, will be discussed in greater detail at the Customer Experience Exchange (18 - 19 November, 2014; Hilton, Amsterdam, The Netherlands). The event is an invitation-only meeting for 70 Heads of Customer Experience to meet, network, discuss and benchmark against some of the biggest customer experience players and brands.
The list of attendees reads like a who's who of the customer experience world including leading brands such as Metro Bank, Coca Cola, Philips, Shell, Orange, Louis Vuitton and Paul, to name just a few.
Nicholas Turner, Research Director for the Customer Management Exchange Network, comments: "Customer Experience Super Powers are a necessity in today's competitive world. The changing customer landscape makes it both an exciting and challenging area to be involved in. That's why the forums we host are tailored specifically for our delegates, with only strategic leaders from the world's most influential brands invited to attend. This has meant an unprecedented response for the November meeting already, and needless to say we're very excited for what the event has in store."
SOURCE IQPC Exchange