Creative Power from the Crowd: Crowd Relations is Starting a Design Marketplace for Agencies and Brands

BERLIN, November 12, 2014 /PRNewswire/ --

Crowd Relations is launching an international platform for design tasks. The start-up from Berlin is targeting agencies as well as established brands with its innovative crowdsourcing model. Now on http://www.crowd-relations.com logos, web designs and infographics, even product packaging can get crowdsourced. Crowd Relations' database includes more than 100 handpicked branding, web- and product designers from 25 countries.

So what's the advantage of crowdsourcing? The client is not contracting a single designer. Several designers are submitting ideas during a competition organised by the site's platform. Through this process clients receive diverse concepts from designers around the globe and will get a full design transfer agreement for their favourite.

Anne Märtens, founder of Crowd Relations, understands that agencies and brands are experimenting with crowdsourcing, but the process is not part of their creative all-day-business. Crowd Relations created an innovative model to make crowdsourcing attractive for them. What is unique about Crowd Relations?

• The crowd is curated. All creatives are handpicked and boast a highly professional portfolio, so clients can be sure they only receive high quality designs.
• Crowd Relations offers a great choice with no design flood. Clients receive a variety of creative concepts, but it's always manageable because participation is limited to six designers.
• All designers are paid for participating in a project - not just the winning designer. This aspect is very important for clients, as it is not only fair, but also key to attracting some of the best talents around the globe.

Anne Märtens worked six years for an international communications agency before deciding to start Crowd Relations. She says, "Crowdsourcing is a creative power tool, because projects are interpreted by designers of different cultures, experiences and styles. This diversity results in different creative ideas, something a single creative team cannot cover. "

Press Contact
Anne Märtens, Founder
Crowd Relations UG (limited liability), Schönhauser Allee 37 (Building. 11), 10435 Berlin, Germany Phone: +49(0)30-88767995
E-Mail: press@crowd-relations.com