Consumer Trends in the Oils & Fats Market in India

NEW YORK, May 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Oils & Fats Market in India

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Synopsis

This report provides the results for the Oils & Fats market in India from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Oils & Fats market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oils & Fats market they account for and which consumer trends drive their behaviour.

What is the current market landscape and what is changing?

Oils & Fats are already well established in India. While population growth grow the size of the market, younger consumers consume less than their parents, something which will limit the market size unless innovations can find areas of latent demand. Instead the Oils & Fats industry should seek to find ways of offering greater value to Indian consumers in order to drive value growth.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behaviour through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Scope

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons To Buy

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Private labels have a low penetration in the market, of around 10% by volume in the Solid Fats market and only 3% in the Oils market. However, private labels are expected to grow their market share as the Indian retail environment develops and becomes increasingly concentrated.

Oils account for 83% of the Oils & Fats market by value. However, relatively low consumption by younger consumers means that this market share may decline in the future.

There is a partial attitude-behavior gap in the Oils product category in India. While over 40% of consumers claim to be influenced by the Changing Age Structures and Changing Lifestages trends, these only impact less than 30% of the value of the market. Despite the gap, consumers are acting on these trends enough to ensure that targeting them is essential to success.Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Oils & Fats Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Oils2.2.2 Solid Fats2.3 Behavioral Trends and Market Value2.3.1 Oils2.3.2 Solid Fats3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Oils3.1.2 Solid Fats3.2 Consumer Profiles by Product Category3.2.1 Oils3.2.2 Solid Fats4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Oils & Fats Brand Choice and Private Label Shares4.2.1 Oils4.2.2 Solid Fats5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Oils & Fats5.1.2 Oils5.1.3 Solid Fats6 Consumption Impact: Market Valuation6.1 Oils & Fats Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Oils & Fats Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Oils & Fats Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Appendix7.1 About Canadean7.2 DisclaimerList of TablesTable 1: Volume Units for the Oils & Fats MarketTable 2: Foreign Exchange Rate – INR Vs. US$, 2011Table 3: India Survey Respondent Profile (weighted), 2011Table 4: India Oils & Fats Value Share (%), by Age Groups, 2011Table 5: India Oils & Fats Value Share (%), by Gender, 2011Table 6: India Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011Table 7: India Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011Table 8: India Oils & Fats Value Share (%) by Wealth Groups, 2011Table 9: India Oils & Fats Value Share (%) by Busy Lives Groups, 2011Table 10: India Oils Consumer Group Share (% market value), 2011Table 11: India Solid Fats Consumer Group Share (% market value), 2011Table 12: India Total Oils Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 13: India Total Solid Fats Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011Table 14: India Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 15: India Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 16: India Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 17: India Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 18: India Oils Consumer Profiles (% consumers by sub-group), 2011Table 19: India Solid Fats Consumer Profiles (% consumers by sub-group), 2011Table 20: India Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 21: India Oils Survey-tracked Brand Shares by Volume (% Vol), 2011Table 22: India Solid Fats Survey-tracked Brand Shares by Volume (% Vol), 2011Table 23: India, Overall Oils & Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 24: India, Oils: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 25: India, Solid Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 26: India Oils & Fats Market Value (Indian Rupee million), by Category, 2011Table 27: India Oils & Fats Market Value (US$ million), by Category, 2011Table 28: India Oils & Fats Market Volume (Kg m), by Category, 2011Table 29: India Oils & Fats Market Share (US$ million), by Category, 2011Table 30: India Oils & Fats Expenditure Per Capita (Indian Rupee), by Category, 2011Table 31: India Oils & Fats Expenditure Per Capita (US$), by Category, 2011Table 32: India Oils & Fats Expenditure Per Household (Indian Rupee), by CategoryTable 33: India Oils & Fats Expenditure Per Household (US$), by CategoryTable 34: India Oils & Fats Market Volume (Kg m) Share by Category, 2011Table 35: India Oils & Fats Consumption Per Capita (Kg m / Population m),by Category, 2011Table 36: India Oils & Fats Consumption Per Household (Kg m / Households m), by Category, 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: India Oils & Fats Value Share (%), by Age Groups, 2011Figure 3: India Oils & Fats Value Share (%), by Gender, 2011Figure 4: India Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: India Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011Figure 6: India Oils & Fats Value Share (%) by Wealth Groups, 2011Figure 7: India Oils & Fats Value Share (%) by Busy Lives Groups, 2011Figure 8: India Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: India Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: India Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: India Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: India Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 13: India Oils & Fats Market Share (US$ million), by Category, 2011Figure 14: India Oils & Fats Expenditure Per Capita (US$), by Category, 2011Figure 15: India Oils & Fats Expenditure Per Household (US$), by Category

To order this report:Consumer Trends Industry: Consumer Trends in the Oils & Fats Market in India

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