Concise Analysis of the US Breakfast Cereals Market - Forecasts to 2016

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Research and Markets

27 Mar, 2014, 17:44 GMT

DUBLIN, Mar. 27, 2014 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/rvs2d7/breakfast_cereals) has announced the addition of the "Concise Analysis of the US Breakfast Cereals Market - Forecasts to 2016" report to their offering.

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The increasing awareness about the health benefits provided by natural and organic breakfast cereals has propelled their demand in the US. Consumers in the US have become cautious when they shop due to the increasing number of food products available in the market. They also perceive organic products to provide better nutritional benefits and perceive them to be healthier than non-organic foods as chemicals, hormones, and pesticides are not present in them. Consumer awareness about the harmful effects of pesticide residues in breakfast cereals and the harmful impact on health is encouraging them to switch to organic breakfast products.

Hence, the change in consumer perception towards healthy and environment safety food product consumption has led to an increasing number of companies focusing on manufacturing natural and organic breakfast cereals. There were more than 230 natural or organic products introduced by various companies in the US market in 2011. For instance, Nature's Path Foods Inc. launched Hemp Granola, a certified kosher and organic cereal that is high in fiber and does not contain any synthetic preservatives, additives, or GM ingredients. Thus, the demand for natural and organic breakfast cereals is expected to drive the growth of the market during the forecast period.


Key Topics Covered:

1. Executive Summary

2. Scope of the Report

3. Market Research Methodology

4. List of Abbreviations

5. Introduction

6. Market Landscape

7. Market Segmentation by Distribution Channels

8. Market Segmentation by Product

9. Geographical Segmentation

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

18. Key Vendor Analysis

19. Other Reports in this Series


Companies Mentioned:

  • General Mills Inc.
  • Kellogg Co.
  • PepsiCo Inc.
  • Ralcorp Inc.
  • Kraft Foods Group Inc.
  • Malt-O-Meal Co.
  • Nestlé S.A.


For more information visit http://www.researchandmarkets.com/research/rvs2d7/breakfast_cereals


Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net