-- A Tier-1 Asian bank is the latest to adopt a Cognitive Computing platform to drive revenue growth.
NEW YORK and PARIS, July 22, 2015 /PRNewswire/ -- CustomerMatrix announced today that its revenue-generating Cognitive Computing Platform is being implemented for a Tier-1 global bank (one of the five largest in Asia), expanding its growing customer list among the top 10 global banks and financial services companies. The latest addition to CustomerMatrix's customer base is taking advantage of CustomerMatrix's Revenue Acceleration Model to derive new revenue from existing customers within 12 weeks.
By employing the CustomerMatrix Revenue Acceleration Model, the bank fast-tracks the advantage that Cognitive Computing can create across multiple business units, allowing it to drive new revenue from both existing Corporate and Private Banking customers. With the pre-provisioned platform requiring less than 12 weeks to implementation, the bank is able to quickly benefit from customer knowledge in both internal and external data sources to present its client-facing teams with highly targeted Revenue ActionAlerts™.
"We're excited to be helping such a distinguished market leader enhance their customer knowledge to find new revenue in their existing customer base," said Guy Mounier, CEO and co-founder of CustomerMatrix. "With our Cognitive Computing platform, businesses create true customer knowledge by enriching the customer data they already own with external data, and then applying machine learning to dramatically improve business outcomes. That consistently delivers superior service experience and new revenue from their customer base."
The new platform gives the bank a highly measurable sales process across multiple business units. Client-facing staff are provided with real-time Revenue ActionAlerts™, valued and prioritized when delivered. These Revenue ActionAlerts™ show bankers, advisors and others what actions they can take to create new customer revenue. Revenue ActionAlerts™ are integrated into existing workflows and are automatically tracked by the platform to provide performance measurability and management visibility.
Cognitive Computing Advantage
One clear advantage of CustomerMatrix's technology is that it uses a lightweight meta-data hub that dynamically enriches data, generating its own rules based upon what it learns from that enriched data, and adjusting its recommendations based on user success and automatic feedback techniques.
CustomerMatrix offers a market-leading Cognitive Computing platform that connects the dots between you, your organization and customers without adding costly new data infrastructure. The CustomerMatrix Cognitive Computing platform helps companies capture hidden revenue opportunities in real-time, by recommending specific actions for customer-facing employees and placing recommendations in their existing workflows, ranked by impact value.
CustomerMatrix is headquartered in New York City with its R&D center in Paris, France and operations in Asia centered in Hong Kong. It has a growing list of Global 2000 customers including global banks such as BNP Paribas, insurers such as Allianz, and some of the world's most distinguished business brands such as Schneider Electric. CustomerMatrix is a founding member of the Cognitive Computing Consortium with IBM-Watson.
For more information, please visit: www.customermatrix.com