CleverTap Acquires rehook.ai to Strengthen AI-Driven Promotions and Customer Retention Capabilities

The integration of rehook.ai's innovative promotions engine unifies analytics, engagement, and promotions, boosting AI-driven campaigns and customer retention

SAN FRANCISCO and MUMBAI, India, April 15, 2025 /PRNewswire/ -- CleverTap, the all-in-one engagement and retention platform, today announced the acquisition of rehook.ai, a Y Combinator-backed startup. rehook.ai offers a promotions automation solution, empowering businesses to manage coupons, discounts, gamification, loyalty programs, and referral initiatives. This acquisition strengthens CleverTap's complete suite for customer retention, merging analytics, engagement, and promotions into a single unified offering.

With rehook.ai now part of CleverTap, brands can unlock an enhanced ability to create, distribute, track, and optimize diverse promotional campaigns—ultimately increasing conversions and improving user retention. Brands will be able to address a broader range of customer needs throughout the user lifecycle—from initial acquisition and onboarding to retention and loyalty. The addition of rehook.ai's real-time promotional data will also enhance CleverTap customers' ability to trigger timely offers based on user behavior and context, resulting in more meaningful customer relationships.

Anand Jain, Co-founder and Chief Product Officer, CleverTap, said, "We're excited to welcome rehook.ai to the CleverTap family. This acquisition enhances our engagement ecosystem, helping businesses drive retention with greater precision. This allows us to unlock multiple use cases across industries like gaming, retail, and financial services. It not only strengthens our ability to support businesses in crafting deeply personalized, AI-driven experiences but also opens up new opportunities for cross-selling and upselling integrated promotions management. Ultimately, it's about helping our customers maximize lifetime value, drive sustainable growth, and build stronger, more loyal relationships with their users."

Akhil Suhag, CEO and Co-founder at rehook.ai, added, "We started with a vision of helping businesses make promotions smarter, more dynamic, and truly impactful. Now, as we join forces with CleverTap, we have the scale and reach to bring this vision to a global audience. Beyond that, their deep expertise in segmentation, real-time analytics, and engagement will enhance how we power personalized promotions, making them even more effective. Together, we're setting a new standard for AI-driven, deeply personalized marketing that delivers measurable business impact."

With this acquisition, CleverTap continues to demonstrate its commitment to evolving beyond pure engagement tools—creating a complete customer retention ecosystem that unites data, insights, and incentives within one powerful framework.

About CleverTap

CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino's, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world's first purpose-built database for customer engagement, offering speed and cost efficiency at scale.

Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Delhi, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.

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Forward-Looking Statements

Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

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