LONDON, January 12, 2016 /PRNewswire/ --

Clean Up, the handy video guide for cleaning rental property to professional rental standards, has been widely welcomed by the lettings industry. It is seen as a breakthrough in addressing the biggest problem in the way of repaying deposits quickly and in full: what is clean and by whose standards? The film guides the way to saving significant amounts of money for tenants and landlords and will help the deposit dispute schemes where up to 60% of their workload is caused by cleaning disputes.

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And a large proportion of tenants have said they would willingly clean to the right standard and save themselves money if they knew the standards required and the best way to achieve them.

Launched today by Joanna White, Managing Director of Property Principles Ltd, Clean Up provides the benchmarks for cleaning to lettings industry standards. It is not a lesson in how to clean but a series of practical, clear explanations of the standards of cleaning expected in the rental market. These are generally higher and more comprehensive than those of even the most house proud.

Clean Up comes at a time when rents are rising and therefore the potential cost of a disputed amount on deposit is higher.

Clean Up has been welcomed by the front line professional organisations involved at the beginning and end of tenancies: the Association of Residential Letting Agents, ARLA, and the Association of Professional Inventory Providers, APIP.

"Time and time again large sums of money are deducted - correctly - from deposits only because a property has not been cleaned to the professional standards that will have applied when a tenancy started," said Joanna White, who was, for many years, a disputes adjudicator for the Tenancy Deposit Scheme.

She points out that there is a world of difference between a good daily domestic clean and the full professional standard of cleaning required for professional properties.

"Industry bodies constantly point out that the number of deposit disputes caused by not understanding what is clean? is far too high. It is generally believed that up to 60% of all disputes are over the standards of cleaning while the vast majority of tenants have said they would willingly clean to the right standard and save themselves money if they knew and understood the standards required," Joanna White added.

The Clean Up video guide and booklet is available on http://www.propertyprinciplesltd.com at an introductory launch price for rental of £1.50 or £5.99 to buy outright. It is the first in a series of guides to be published for the benefit of landlords and tenants.

Joanna White, managing director Property Principles Ltd 

Joanna White, 56, began her career in the Private Rented Sector as a letting agent. It was there that she spotted the need for accurate, independent inventories at the beginning and end of each tenancy. As a result, she set up Inventories Inc. in 1990.

More recently, she has been closely involved with the Association of Residential Letting Agents, ARLA, in promoting the necessity for good inventories while also acting as an independent adjudicator for the Tenancy Deposit Scheme. This enabled her to experience first-hand how many deposit disputes involved cleaning standards.

In 2013 she was asked to join the board of the newly formed Association of Professional Inventory Providers, APIP.

Realising that the proper cleaning of properties still remained the single most misunderstood and contentious element in tenancy deposit clearance, Joanna formed Property Principles to devise and promote the benchmarks for the proper standards for cleaning rental properties starting with the release of Clean Up.

SOURCE Property Principles Ltd.