cle de peau BEAUTE of Shiseido Presents "REVERBERATION-Pavilion of Light and Sound" Designed by Shigeru Ban on occasion of 56th Venice Biennale Vernissage

TOKYO, March 23, 2015 /PRNewswire/ -- The Shiseido Group's high prestige brand "cle de peau BEAUTE," will exhibit "REVERBERATION-Pavilion of Light and Sound" designed by Shigeru Ban, one of the most renowned architects. The exhibition will be held from May 8 (Friday) to May 9 (Saturday) at the Palazzo Pisani Conservatory, one of the most refined historical buildings in Venice, Italy, coinciding with the Vernissage of the 56th Venice Biennale.

This project, by producing a pavilion designed by Shigeru Ban, is a collaboration to take on new creative challenges and is part of the cle de peau BEAUTE brand's global strategy.

Shigeru Ban was inspired by the "Lights of Venice" theme of cle de peau BEAUTE's 2015 Autumn/ Winter Collection, and has created a design that is dynamic and has a delicate and sensitive visual presentation. Inside the unique pavilion space created with approximately 90,000 makeup cases, visitors can experience the mysterious light and shadows of Venice with a musical performance.

Images and materials from this event are available at the following site: http://www.image.net/cpb_venicebiennale2015

-Message from Shigeru Ban

When enveloping together a space using the minimum materials and power, a tensile structure is ideal. To cut out a space surrounded by the narrow historical facade of Palazzo Pisani, l have used acrylic sheets for the exterior of the pavilion, and allowed them to hang in a natural suspension, creating a parabola.

The first time l saw the makeup palette of cle de peau BEAUTE, the dark blue colors looked to me like a tile that reflects and absorbs light. So l've taken this palette and stuck them on both sides of the acrylic sheets, spaced in 9mm gaps, just like tiles. They reflect light, and make darkness in the interior and through the spaces between them, a wavering light which is characteristic of Venice, flows into the structure reflected from surface of the water functioned as a fixed weight.

When l stood in the courtyard of the Palazzo Pisani Conservatory, l heard sounds from out of nowhere. These sounds were not music per se, but rather a component of the unique environment of this space.

This is a space filled with mysterious light and shadows, and harmonious sounds. This is not makeup applied to a historical facade, but rather a method for drawing out the charm of the existing context.

-Exhibition Information

Title: "REVERBERATION-Pavilion of Light and Sound" Designed by Shigeru Ban
Time: May 8-9, 2015
* A press preview is planned for May 7 from 12 p.m.-3 p.m.
Venue: Palazzo Pisani Conservatorio di Musica Benedetto Marcello 
San Marco 2810, Venezia, Italy
Pavilion Design: Shigeru Ban (Architect)
Organizer: Shiseido Co., Ltd. "cle de peau BEAUTE"

Contact:
Yumi Oshimori
cle de peau BEAUTE PR
Shiseido Co.,LTD
+81-3-6218-6408
yumi.oshinomi@to.shiseido.co.jp

Grazia Zuccarini
Communication & Public Relations
Shiseido Cosmetici Italia S.p.A.
Zuccarini@shiseido.it
+39-(0)2-295081