Chinese Dragon Still Building Steam With Strong Growth in Chinese International Travel Numbers

DUBLIN, July 15, 2015 /PRNewswire/ --

• Latest Hotels.com™ Chinese International Travel Monitor highlights younger millennials and affluent travellers fuel 20 percent growth in Chinese outbound travel^[1]
• 80 percent of Chinese travellers have used an online device including mobiles, desktops and laptops to plan and book travel, compared with only 53 percent last year 
• Chinese-language booking websites serve as trusted link between Chinese travellers and accommodation providers 
• Hoteliers called on to accommodate the needs of Chinese travellers with free Wi-Fi and Chinese-speaking staff 

The continued, sustained growth in the number of Chinese international travellers presents huge opportunities for the global tourism industry and hoteliers, reveals the Hotels.com Chinese International Travel Monitor (CITM) 2015. According to Hotels.com's latest major annual study, tech-savvy, younger and more affluent Chinese form a substantial part of the 20 percent growth in outbound mainland Chinese travellers, reaching 107 million in 2014^[1]. The report also highlights the need for hoteliers to cater to Chinese travellers' needs such as Chinese-speaking staff, Chinese-language tourist guides and dedicated websites.

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Credible insights from travellers, hoteliers and proprietary data 

The fourth edition of the Hotels.com™ CITM provides detailed insights into how outbound travel movements by mainland Chinese are impacting the global travel industry. It combines data from more than 3,000 Chinese international travellers and 1,500 Hotels.com accommodation partners globally with Hotels.com's own data and other third-party research.

Increasing influence of 'millennials'  

The Hotels.com CITM identifies the growing influence of Gen Y travellers - the so-called tech-savvy 'millennials' aged 18 to 35. Fifty-nine percent of hoteliers surveyed say they've experienced an increase in Chinese guests aged 35 or under in the past year and they expect this trend to continue to grow. The growth is especially strong in the Asia Pacific region, where 78 percent of hoteliers reported an increase.

The rise of the Chinese luxury traveller  

Another feature of this year's results is the growing financial muscle of the top 10 percent of travellers in terms of overseas travel spend. On 13,800 RMB (€2,047) per day including accommodation, they parted with 4 times more than that of the average traveller, who spent 3,324 RMB (€493). However, this pales into insignificance in comparison with the top five percent of spenders, who shelled out over six times more than the average (20,896 RMB/€3,099), indicating the emergence of a 'super-luxury' class.

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1. http://www.travelchinaguide.com/tourism/

Tech-savvy with a preference for booking online  

Using the internet to research and book overseas trips has become the norm for Chinese travellers, while the use of mobile phones for planning and booking their travel has skyrocketed. In the past 12 months, 80 percent of Chinese travellers have used an online device including mobiles, desktops and laptops to plan and book travel, compared with only 53 percent last year. Half of all Chinese international travellers now use apps on their smart phones to plan and book trips, up from just 17 percent the year prior.

Hotels.com responds to the rise of Chinese international travellers 

Recognising the growing importance of the Chinese travel market, Hotels.com launched a Chinese-language website in 2009. A range of bespoke Hotels.com apps for smart phones and tablets is also available in simplified Chinese, while popular Chinese third-party online payment solution Alipay has been introduced as a payment option for Chinese customers.

Abhiram Chowdhry, Vice President and Managing Director Asia Pacific for the Hotels.com brand, said: "Hotels.com's latest report reveals several themes emerging, not least the expanding influence of Chinese 'millennial' travellers, an increasingly more affluent Chinese traveller, and the explosion in the use of technology, in particular mobile, as part of the accommodation research and booking process. Many Hoteliers have already recognized the benefits of free Wi-Fi as well as Chinese-language information and booking websites."

Other key findings of Hotels.com CITM:  

• According to the number of rooms booked on the Hotels.com Chinese website in 2014, the top three countries which Chinese travellers visited were the USA, Thailand and Hong Kong.
• Australia, Japan and France are the top three countries Chinese travellers intend to visit in next 12 months.
• According to Hotels.com booking data, in New Zealand, Sweden and Argentina, Chinese travellers were the biggest spenders on hotel accommodation in 2014.
• The top 10 percent of Chinese travellers spent an average of 2,723 RMB (€404) per night on hotels alone.

Note to editors 

• For additional materials or to view the full Hotels.com Chinese International Travel Monitor 2015, please visit http://www.CITM2015.com

• Unless otherwise indicated, RMB-EUR exchange rates in this survey were taken on April 30, 2015 of 1 RMB= 0.1483 EUR

About the research 

The Hotels.com Chinese International Travel Monitor (CITM) analyses research taken directly from both Chinese international travellers and hoteliers worldwide, combined with Hotels.com own proprietary data and other research.

The travellers' survey was commissioned during May 2015 by IPSOS, a world leader in market research, global market information and business analysis, to conduct a research study amongst a sample of 3,000 eligible respondents across mainland China. Minimum thresholds were set on key demographics such as age, gender and region to ensure a representative sample that would allow analysis of sub-groups. The questionnaire covered topics including, but not limited to, travel behaviour, booking methods and accommodation choices.

For the opinion of hoteliers, a global survey of more than 1,500 Hotels.com hotel partners during May 2015. Responses were received from Argentina, Australia, Brazil, Canada, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, the UK and the USA.

About Hotels.com

Hotels.com L.P. operates Hotels.com, a leading online accommodation booking website with properties ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals.

© 2015 Hotels.com, LP. Hotels.com and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. 

For more information, please contact the Hotels.com team:
Carolina Annand
Senior Public Relations Manager, Hotels.com  
Hotels.com
+44(0)207-019-2095
cannand@hotels.com

Angie Grant | Anna McCarthy I Jessie O'Malley Glynn
notorious PSG
+353(0)1-6614055
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