China Brew & Beverage 2016 : German Hops and Their Role in the Beer Industry

SHANGHAI, September 30, 2016 /PRNewswire/ --

Invitation to members of the press to attend an information event and visit the HVG Hopfenverwertungsgenossenschaft e.G. stand at China Brew & Beverage 2016 from October 11 to 14, 2016, at the Shanghai New International Expo Center.

In just a few weeks, the biggest international trade fair for brewing and beverage technology in Asia, the "China Brew & Beverage Exhibition" in Shanghai, will be opening its doors. From October 11 to 14, it is estimated that 52,000 attendees will visit the numerous stands and presentations concerning the most important issues in the beverage industry, establish contacts, and assess the latest trends. HVG Hopfenverwertungsgenossenschaft e.G. will be represented in Hall 1 at stand no. 1P213, and is inviting visitors to a presentation as part of its information campaign co-financed by the EU. The stand will provide information about the European quality schemes relating to hops and the advantages of German hops. There will be an information event on the subject of "German aroma hops and their role in the beer industry" for hop experts and brewers presented by experts from HVG Hopfenverwertungsgenossenschaft e.G. on October 13, 2016 from 09:00 to 13:00 in seminar room W1-M1. You can find more information at: http://www.DeGuoPijiuhua.eu .

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HVG Hopfenverwertungsgenossenschaft e.G. stand, October 11 to 14, 2016, Hall 1, no. 1P213.

The campaign led by HVG Hopfenverwertungsgenossenschaft e.G. together with hop-growing associations from the German growing regions of Tettnang, Elbe-Saale, and Hallertau, as well as the producer cooperative HVG Spalt, communicates information about the advantages of European products, with special emphasis on the high quality of German hops. Hops grown in Germany fulfill important criteria relating to food safety, quality, and monitoring and almost 100 percent of production is covered by the European Union's quality schemes, such as the protected geographical indication (PGI) or protected designation of origin (PDO). HVG Hopfenverwertungsgenossenschaft e.G. Chairman, Dr. Erich Lehmair, as well as Carlos Ruiz, International Sales Manager, will inform visitors to the stand about the advantages of these schemes, the EU regulations relating to hops, and the opportunities that traceability affords.

Information event on the subject of "German aroma hops and their role in the beer industry," October 13, 2016, from 09:00 to 13:00, room W1-M1.

The subject of "aroma hops" is of particular interest in China. The diverse spectrum of German hop varieties delivers classic aroma hops to produce both mild and fine aromatic beers for the Chinese market. The presentation will explain the role of aroma hops in the beer industry, examining in detail the different components of hops, such as bitterness, aroma, polyphenols, and the various hop varieties. The information event is aimed in particular at beer brewers, hop experts, as well as trade representatives. It will be led by Carlos Ruiz, International Sales Manager at HVG Hopfenverwertungsgenossenschaft e.G. and will be conducted in English with consecutive translation into Mandarin by an interpreter. To allow us to better plan the information event, please send your registration by email to c.ruiz@hvg-germany.de.

HVG Hopfenverwertungsgenossenschaft e.G.
Kellerstraße 1
85283 Wolnzach
Germany

Phone: +49-8442-9571-00
Fax: +49-8442-9571-69
E-mail: contact@hvg-germany.de

Any queries should be directed (in English, please) to:
Dr. Erich Lehmair, Chairman of HVG Hopfenverwertungsgenossenschaft e.G.
E-mail: e.lehmair@hvg-germany.de
Phone: +49-8442- 9571-66