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      CASH Doubles Profits in 2010


      News provided by

      The CASH Group

      24 Mar, 2011, 12:14 GMT

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      HONG KONG, March 24, 2011 /PRNewswire/ --

      - Solid Business Performance and Growth

      - Focused on Mobile Internet Business to Capture China's "Convergence"

      The CASH Group* (1049.HK), a focused developer of mobile internet in China, today announced its 2010 annual results. The Group recorded a net profit attributable to owners of HK$50.8 million for the year ending 31 December 2010, a more than double of HK$20.8 million (as restated) for the previous year. The Board of Directors recommends the payment of a 2010 final dividend of HK 0.2 cent per share (2009: nil).

      Mr. Bankee Pak-hoo Kwan, Chairman and CEO of the CASH Group, said: "We have experienced solid business performance and growth with our strong foothold in China as planned. With separate professional management teams in place for our associates, CASH Financial Services Group (CFSG: HK:510) and Pricerite, we are now focused on developing and expanding our Moli Group, based out of Shanghai with 300 dedicated professionals for innovative award-winning online games, into the lucrative mobile internet market in China."

      The CASH Group's expansion into Mobile Internet business is to capture China's announced policy of "convergence" of the internet, mobile and cable television services, which is part of a global phenomenon. China is already the world's largest mobile subscriber market with over 800 million mobile users and growing. This is around triple the size of the US market which is a mature market. According to the China Internet Network Information Center (CNNIC), mobile internet users in China grew from 233 million in 2009 to 303 million in 2010, an increase of 30%.

      "Moli Group's current business in online games alone is in a market segment estimated at billions of dollars. With emergence of smartphones in China, Mobile Internet services relating to contents, casual games, social networking and other value added services are poised for unprecedented take off. We are now building Moli into an integrated end-to-end mobile internet platform that captures the full value chain of activities," Mr. Kwan explained.

      The Moli Group has a database of 40 million subscribers. It has announced a tie-up with Oberon Media Group, which is invested by Goldman Sachs, Morgan Stanley and Oak Investment Partners and is a world's indisputable leader for mobile games. It has set an industry standard on games and related contents with its game solutions being adopted by some of the world's innovative corporations including Microsoft, AT&T, Electronic Arts, Orange France and Yahoo!. The Moli Group is also acquiring control of a profitable mobile platform, Yole, with 20 million subscribers in China. This is only a beginning of the Moli Group's expansion plan.

      "With regard to CFSG and Pricerite, these associates of ours will benefit from China's 12th Five-Year Plan to expand domestic consumption through structured investments. These businesses are ready to reap rewards from the emerging wealth management and home furnishing markets respectively," Mr. Kwan said.

      *Celestial Asia Securities Holdings Limited and its subsidiaries

      About CASH

      CASH Group is a services developer. We have access rights to the lucrative mobile internet service areas which we are now focused to develop. China has hundreds of millions of mobile and internet users. China's policy is to converge these users under a common emerging technology platform. This creates seamless Mobile Internet opportunities, including for online games, advertising, e-commerce and other value added services. We, at CASH Group, are ready to capture these opportunities. We have six years of experience in developing "Moli" (meaning magical force), to guide us for innovation and implementation. We will develop more Molis for other Mobile Internet services. We aim to repeat our success stories for CASH Financial Services Group (CFSG) and Pricerite. For more information, please visit http://www.cash.com.hk.

      Please note: The above information contains forward-looking statements that involve risks and uncertainties and are based on information of the parties in good faith believes to be reliable as of the date thereof. The actual results may differ. Please exercise care and caution and read the information with the public announcements and circulars which the information is subject to. All figures are approximation.

      Attachment: 2010 Consolidated statement of comprehensive income

          
          CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
          The audited consolidated results of CASH Group for the year
           ended 31 December 2010 together with the comparative figures
           for the last corresponding year are as follows:
                                                                  2010        2009
                                                               HK$'000     HK$'000
                                                                        (restated)
          
          Continuing operations
          Revenue                                               13,823      31,938
          Other income and gains                                 1,885      19,780
          Cost of sales and services for
           online game business                                 (6,892)    (10,607)
          Salaries, allowances and commission                  (20,746)    (22,344)
          Other operating, administrative and
           selling expenses                                    (30,054)    (48,156)
          Depreciation of property and
           equipment                                            (7,809)     (8,466)
          Finance costs                                        (12,764)    (20,575)
          Net loss on financial assets at fair
           value through profit or loss                         (2,095)     (2,533)
          Fair value gain on investment
           properties                                           19,074      28,165
          (Loss) gain on disposal of property
           and equipment                                           (97)        934
          Reversal of impairment on intangible
           assets                                                2,730           -
          Share of results of associates                        33,888           -
          Loss on dilution of shareholding in
           associates                                           (9,507)          -
          Impairment loss recognised on
           accounts and other receivables                            -      (6,525)
          
          Loss before taxation                                 (18,564)    (38,389)
          Income tax expense                                    (3,152)     (5,326)
                                                                ------      ------
          
          Loss for the year from continuing
           operations                                          (21,716)    (43,715)
                                                               -------     -------
          
          Discontinued operations
          Profit for the year from
           discontinued operations                              64,953      47,788
          
          Profit for the year                                   43,237       4,073
                                                                ------       -----
          
          
          
                                                              2010        2009
                                                           HK$'000     HK$'000
                                                                    (restated)
          
          Other comprehensive income for the year,
           net of income tax
          Exchange difference on translation of
           foreign operations                                   95         151
          Reclassification adjustment -transfer
           translation reserve to profit or loss
           upon losing control of subsidiaries              (5,435)          -
          (Loss) gain on revaluation of leasehold
           land and buildings                               (1,639)      9,815
          Deferred taxation arising on revaluation
           of leasehold land and buildings                     270      (1,620)
          Share of properties revaluation surplus
           of the associates                                 1,919           -
                                                             -----         ---
          
          Total other comprehensive (expense)
           income for the year                              (4,790)      8,346
                                                            ------       -----
          
          Total comprehensive income for the year           38,447      12,419
          
          Profit for the year attributable to:
            Owners of the Company
                     Loss for the year from continuing
                      operations                           (21,716)    (43,715)
                     Profit for the year from discontinued
                      operations                            72,508      64,538
                                                            ------      ------
          
                     Profit for the year attributable to
                      owners of the Company                 50,792      20,823
          
            Loss for the year from discontinued
             operations attributable to non-
             controlling interests                          (7,555)    (16,750)
          
                                                            43,237       4,073
          
          Total comprehensive income for the year
           attributable to:
              Owners of the Company                         46,709      27,482
              Non-controlling interests                     (8,262)    (15,063)
                                                            ------     -------
          
                                                            38,447      12,419
          
          
          
                                                              2010        2009
                                                                    (restated)
          
          Earnings (loss) per share
          
          From continuing and discontinued
           operations:
               - Basic (HK cents)                            1.968       0.910
          
               - Diluted (HK cents)                          1.968       0.910
          
          From continuing operations:
               - Basic (HK cents)                           (0.841)     (1.910)
          
               - Diluted (HK cents)                         (0.841)     (1.910)
      

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