SEOUL, South Korea, May 11, 2011 /PRNewswire/ -- Recharging smartphones and other mobile devices will be as easy as placing them onto a console of the car, enabled by a strategic alliance announced today by Philips Lite-On Digital Solutions (PLDS) and ConvenientPower. The alliance pioneers freedom of positioning technology in the Qi standard in cars for the first time.

Qi is the universal wireless charging standard for portable electronic devices.

The automotive leadership and experience of PLDS combined with the expertise in premium wireless power charging solutions of ConvenientPower aims for ultra convenience and innovation in Qi wireless power chargers for cars. The joint development assures compliance with requirements of the automotive industry, such as EMI and EMC requirements, temperature range as well as vibration and crash testing.

"We are very excited to partner with ConvenientPower," said Stefan Graf, head of Technology Marketing of PLDS, "and are looking forward to use our strong automotive electro-mechanical footprint and innovation capabilities to bring this exciting technology to the automotive market."

"ConvenientPower's unique coil array wireless power charging technology combined with PLDS's extensive experience in developing automotive modules enables the ultimate in-car charging experience," said Bas Fransen, Chief Marketing Officer of ConvenientPower.

About Philips & Lite-On Digital Solutions (PLDS)

One of the world's leading companies for CD and DVD modules in the automotive market, supplying CD and DVD drives as well as so-called virtual CD changers for car radios, navigation systems, rear seat entertainment systems and multi media units in the car. Formerly known as Philips APM (Automotive Playback Modules), PLDS can look back on more than five decades of experience in the automotive infotainment industry. Today, Business Unit Automotive of the joint venture Philips & Lite-On Digital Solutions, founded in 2007, has more than 750 employees worldwide and supports automotive customers at several subsidiaries throughout the globe. Following the success of optical disc drive production PLDS is developing new products in the areas of automotive wireless charging, connectivity, and other electro-mechanical devices.

More information is available at http://www.plds.de/

About ConvenientPower

An Original Design Manufacturer with world leading patented intellectual property in wireless power, ConvenientPower designs and develops innovative wireless charging platforms and battery systems. Co-founder of the Wireless Power Consortium which launched the world's universal wireless power standard "Qi" in July 2010, ConvenientPower was the first company to achieve Qi certification of wireless chargers and was the first to commercialize Qi products in the market in October 2010.

More information is available at http://www.convenientpower.com/

About Qi and the Wireless Power Consortium

Established 17 December 2008, the Wireless Power Consortium's mission is to establish Qi as the global standard for powering rechargeable electronic products. The 82 members of the Wireless Power Consortium include industry leaders in mobile phones, consumer electronics, batteries, semiconductors, components, wireless power technology and infrastructure such as wireless operators, furniture and automotive parts companies.

Qi is pronounced "chee" and means "vital energy".

More information is available at http://www.wirelesspowerconsortium.com/

    
    For enquiries please contact:
    Mr. Stefan Graf
    Phone: +49-6441-3722-217
    Email: wireless.charging@pldsnet.com

SOURCE PLDS Germany GmbH