Canadian 'Bowel Cancer International' Member Celebrates Cancer Awareness With its International Public Service Announcement Contest

TORONTO, February 16, 2011 /PRNewswire/ -- The Colorectal Cancer Association of Canada (CCAC) invites aspiring advertising creators and filmmakers to use their talents to raise global colorectal cancer awareness by participating in the Second Annual International Public Service Announcement (PSA) Contest.

In addition to cash prizes of up to $4,500 CAD, the contest offers the opportunity to catch the eyes and ears of the contest's judging panel, which includes Canadian industry representatives from the National Film Board of Canada, Cinémathèque québécoise and Ogilvy Montreal, the prestigious communications agency behind the CCAC's edgy getyourbuttseen.ca campaign.

DEADLINE: Entrants may submit their PSAs until 23:59 EST on March 31st, the final day of Canada's National Colorectal Cancer Awareness Month.

CONTEST THEME: "Colorectal cancer is Preventable, Treatable and Beatable!"

CONTEST GUIDELINES: Video, audio or print entries may be targeted to asymptomatic men and women of any age. Creativity and humour are thoroughly encouraged. Since it is vital that each submission has an accurate message, entrants are encouraged to use the CCAC's vast online resources (http://www.colorectal-cancer.ca) to educate themselves about colorectal cancer. Entries will be judged on their technical merits, their creativity and the message produced. Entries must be submitted at http://www.ccacpsa.com , where last year's winning entries can be viewed for inspiration and where the public can vote on their favourite submissions.

Top-voted projects in each category will be judged by the CCAC's prestigious industry panel. Final winning selections will receive prizes of $1,500 CAD each.

Contest rules and guidelines may be viewed at http://www.ccacpsa.com.

About colorectal cancer

Colorectal cancer, cancer of the colon or rectum, is the second-leading cause of cancer death in Canada. Though highly preventable and curable when detected early, an estimated 22,500 Canadians will be diagnosed with colorectal cancer this year, and approximately 9,100 are expected to succumb to it. An almost equal number of men and women are affected by colorectal cancer.

About the CCAC

The Colorectal Cancer Association of Canada is the country's leading non-profit organization dedicated to improving patient outcomes by increasing awareness and education of colorectal cancer, supporting patients and advocating for provincial screening programs as well as timely and equal access to effective treatments.

The CCAC is a proud member of Bowel Cancer International, an alliance leading the global fight against colorectal cancer by encouraging collaboration to improve patient outcomes in the United Kingdom, Australia, New Zealand and Canada.

For further information:

For further information about colorectal cancer or to schedule an interview please contact:

Kait Wallace, Communications and Outreach, CCAC: kaitw@colorectal-cancer.ca, +1-877-50-COLON (26566) ext. 235