- Campaign Asia-Pacific Launches Asia's Top 1000 Brands report 2012
HONG KONG, July 5, 2012 /PRNewswire/ -- Samsung has claimed the number one spot in the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands which consumers most value in the region. Other brands to appear in the top 5 are Apple, Sony, Nestle, and Panasonic, respectively.
"Samsung's sweep of the top spot can be attributed to the brand's dedication to product innovation, a focus on high visibility marketing and advertising, as well as its commitment to developing brand presence," said Jolene Otremba, Reports Editor at Campaign Asia-Pacific.
In its 9th year running, the report is based on a survey conducted by Campaign Asia-Pacific and global information and insights provider, Nielsen targeting consumers in 12 key Asian markets. The survey covered a total of 73 sub-categories, and the rankings were ascertained based on responses to questions that asked a respondent to name the best brand that came to their mind in a category. The results were then weighted to reflect the general population.
Some key findings in this year's report include the rapid rise of luxury retail brands with notable climbers including Louis Vuitton (moving up 84 spots), Burberry (moving up 263 spots), and Prada (moving up 271 spots).
"And another trend is the aggressive push of global brands into Asia which has led to them being more top of mind amongst Asian consumers," Otremba said. Survey results a year ago showed local brands accumulating a healthy share of the rankings. This year, global brands are giving the local brands a run for their money.
Notes to editor:
About Campaign Asia-Pacific
Campaign Asia-Pacific provides insights and intelligence into ideas, work and the personalities shaping the region's marketing communications industry.
A truly global company, Haymarket publishes magazines, brochures, websites and digital content in 42 countries, working with 80 partner publishers in 29 different languages.
Issued by Grebstad Hicks Communications on behalf of Campaign Asia-Pacific
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SOURCE Haymarket Media Limited