Bura Na Mano Vanish Hai: Celebrate Holi With Friends and Family

NEW DELHI, March 22, 2013 /PRNewswire/ --

On Holi - the festival of colors - get set to paint yourselves in the colors of joy. Splashing colored water, smearing friends with gulal (colored powder) and tossing water balloons on each other, playing with colors, exchanging Holi gifts, listening to evergreen Holi songs is the order of the day and any offence caused to anyone is washed away.

Celebrations don't need a reason - each day is a celebration. But Holi calls for pulling out all the stops...as family, friends, even acquaintances and stiff colleagues, let go of their inhibitions in the spirit of 'Bura na mano, Holi hai!' As people get out their pichkaris and packets of color, all distinctions of class and religion dissolve in the ensuing merriment. Holi hai...

The festival of colors takes us away from the gloom of winter to the cheer of spring.

How can Holi be complete without sweets! In sweets, the traditional choices are 'gujiya', 'malpua' and 'laddoos'. In drinks, you can consider serving 'thandai', milkshakes and lemonade as they are the best coolers for a warm day in the sun.

Lobbing water balloons, preferably from less noticeable locations like the roof-top of a house, is common (perhaps being hidden makes it easier to take several shots before they get it right.) Water-balloon bombers know they have hit their mark when they hear an ear-splitting scream and some abuses from their victim. What it means to people affected is that they start looking like a punk, with all colorful clothes and hairs...do they like it, well no they HATE IT.

Well, in situations and festivals like this, the life of a humbled homemaker is made even worse. She on a daily basis has an endless amount of demands and to-dos which can go well beyond the usual nine to five.

Especially during these festivals, her life becomes even tougher - from breakfast to dinner, there is plenty of meal planning and cooking to be done. Grocery shopping is another chore that needs to be factored in. Not to forget keeping the house clean and tidy, festival rituals and guests pouring in. It is that time when you enjoy it a lot but hate it for what it brings with it.

Kids, husband and others coming back with stains add on to these worries. And we all know that today's detergents don't work on these. Even when you use extra detergent than required.

But expert stain removers that are oxygen-based like Vanish often come to rescue in such situations. Given that they are oxygen-based instead of harmful chlorine bleach, they are equally effective on both coloreds and whites.

So you no longer have to worry about these stains on office clothes or kids uniform. As you can now step out without worries and be ready to bash up your neighbors kids who splash you few days before Holi and say "Bura Na Mano HOLI HAI!"

Little Girl and Bura Na Mano Vanish Hai

http://www.youtube.com/watch?v=Nym0FIKX-YI

Young Man and Bura Na Mano Vanish Hai

http://www.youtube.com/watch?v=tPCKafGHYgs

Young Lady and Bura Na Mano Vanish Hai

http://www.youtube.com/watch?v=Mio8fIeguxc

60 Sec Music Video for Holi

http://www.youtube.com/watch?v=X95BTBxzBfM

You can download this festive Holi ringtone by sending SMS code "Vanish" to 58558.

About Vanish:

Vanish is a brand of Reckitt Benckiser. It is available in more than 60 countries worldwide and enjoys a leadership position in fabric treatment in over 30 countries including countries like UK (market share - 60%), Poland (75%), Turkey (86%), Australia (58%), New Zealand (83%), Korea (90%), South Africa (87%), among others.

About Reckitt Benckiser (RB): www.rb.com/in

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000, net revenues have trebled and the market cap has increased by 5 times. Today, it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French's, and they account for 70% of net revenue. 

RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. RB has been recognized as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook. It is also the Save the Children charity's largest FMCG global partner. 

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 38,000 people worldwide.

Primary Media Contact: Rakesh Kr. Jha, rakesh@integralpr.com, 91-9873904595

Secondary Media Contact: Sushila Ahlawat, sushila@integralpr.com, 91-9999395952