Bring Dad Up to Date With the Help of isme.com

LONDON, June 11, 2012 /PRNewswire/ --

It feels like only yesterday that we were scrabbling around for Mother's Day gifts, but it will soon be time to celebrate our dear old Dads.

Around 1.5 billion fathers across the world will be celebrating Father's Day on 17 June - and that's a lot of gifts. But Dads are notoriously tricky to buy for, and picking the perfect present can be a difficult task.

To help ensure you hit the nail on the proverbial head, home shopping experts isme.com have got all bases covered. And you can forget about novelty socks, 2012 is the year to bring our father figures bang up to date. Choose from a great collection of handy gadgets and fashion must-haves to suit Dads from all walks of life.

Celebrate genes with jeans

Denim is a Dad's best friend. But that doesn't mean that he has to wear old and tired jeans. Ben Sherman jeans will instantly update a Dad's look, with a range of styles and fits to choose from. Cotton Traders chinos and stretch twill trousers make a great alternative to denim for those looking to keep it smart.

Don't leave Dad in the shade

A pair of stylish Lacoste sunglasses is the perfect way to celebrate the beginning of summer. The aviator design of these thin frames is guaranteed to make Dad feel like a Top Gun, whilst a smart carry case will keep your gift safe and sound.

Don't get shirty

A crisp new shirt is a classic Father's Day gift, but adding a pop of colour is a great way to liven up the occasion. Ben Sherman shirts are available in a range of fresh summer shades, including this season's on-trend pastels.

Capture the memories

A new camera is guaranteed to excite snap-happy Dads. The versatile Nikon L810 digital camera is ideal for capturing both family memories and holiday landscapes. A 3D shooting mode captures panoramic images that can be displayed on an HD television - ideal for technology-savvy fathers. With a 'buy now, pay later' facility, it's the perfect option for anyone looking to treat their Dad to the latest model.

Watch him smile

The elegant D&G Medicine Man watch will transport a nostalgic Dad back to the pre-internet television age. The colourful design is based on the BBC's first electronically-generated test card, which was displayed when the television stations shut down for the night.  

Tee off

A new golf bag is the perfect way to improve Dad's handicap. Nike's lightweight duel-sided bag is compatible with both buggies and trolleys, and includes a rain hood to protect his precious clubs against the unpredictable British weather. And you won't even have to wait in all day for delivery with isme.com's collect plus service.

PR Contact Details:

Consumer PR Team - Shop Direct Group
Address: Skyways House
Speke Road
Speke
L70 1AB
Email: consumerpr@shopdirect.com
Phone: +44(0)844-292-1314

SOURCE isme.com