HUDDERSFIELD, England, November 7, 2014 /PRNewswire/ --
The Head of Business at BMW Soper of Lincoln, Andrew Tullie, alongside representatives from BMW UK, recently handed over the keys to one of their just-launched i8 sports cars to Paul Shilling, Global Board Director of BMW's brand implementation partner Principle.
Principle is one of the first companies in the UK to have both the i8 and a number of i3s as fleet cars. In fact it is intended that the new i8 will become a pool car, ensuring that more members of the Principle team get to experience this revolutionary car.
In 2012 BMW appointed Principle to manage the global rollout of their Future Retail dealer showroom concept, followed in 2013 by the installation of display platforms for the new BMW i range in retailers around the world.
BMW Soper of Lincoln was one of the first BMW Centres in the UK to receive the BMW i showroom infrastructure. Andrew Tullie believes the introduction of the BMW i range is hugely important and "is a clear demonstration of how BMW excel at pushing boundaries and are at the forefront of the latest developments in the auto industry".
Andrew was equally impressed with Principle and the service they receive from the brand management and implementation company. "It is a great experience to work with the Principle team and take advantage of their knowledge of the automotive and retail industry. From the moment we ordered to installation, the process was seamless."
To date Principle has implemented the Future Retail showroom concept and BMW i display platforms across 30 countries, and will continue the rollout to new territories as the premium carmaker launches the electric car range around the world.
In order to ensure the highest level of service to BMW, Principle opened a new office in Munich, close to BMW headquarters, and have employed new members of staff to service the account.
Paul Shilling said: "Our expertise in managing international implementation programmes for global brands, experience in the automotive industry, and innovative approach to delivering projects, mean we are uniquely well positioned to deliver the quality standards required for a prestigious client such as BMW. We are proud to count them as one of our truly world-class clients."