Bluewater Delivers Unique Hydration Solution to The World-Renowned Home of Golf
~ St Andrews Links Trust appoints the Swedish water brand as its first official hydration supplier in pioneering sustainability initiative to remove single-use plastic water bottles ~
LONDON, Oct. 24, 2023 /PRNewswire/ -- In a pioneering sustainability initiative to remove single-use plastic water bottles, St Andrews Links Trust has appointed water purification and beverage experts Bluewater as its Official Hydration Supplier to provide a next-generation drinking water solution for golfers and visitors to the Home of Golf.
The purpose-driven relationship sees Bluewater, a global leader in planet-friendly hydration solutions for home, work, and play, provide purified drinking water across the St Andrews Links estate through its innovative refill stations and hospitality drinking water solutions, geared to remove single-use plastic bottles from the Trust's facilities.
The refill stations will be installed in both the Old Pavilion next to the first tee of the iconic Old Course and at the Halfway House serving the Old, New and Jubilee Courses with further installations at the Links Clubhouse, Golf Academy, and Castle Course Clubhouse.
Each Bluewater station will provide free-of-charge refills of chilled and purified water. The refill stations also feature high-bright digital TV screens to communicate key information to visitors concerning wider sustainability initiatives across the venue.
The stations utilize the Bluewater advanced SuperiorOsmosisTM treatment process, which removes up to 99.7% of known contaminants from water, to provide locally purified and chilled drinking water at the point of consumption. Bluewater has also created co-branded stainless steel refillable bottles – with a free lifetime warranty – which will be sold in St Andrews Links Trust's official retail outlets.
Setting a new standard for sustainability in the sports and hospitality industry, the Bluewater system will also be rolled out in the Trust's restaurant facilities with Bluewater MineralizerTM HoReCa systems installed in the Tom Morris Bar & Grill in the Links Clubhouse.
Underlining St Andrews Links Trust's commitment to embracing new technologies to become a more sustainable business, the Bluewater MineralizerTM infuses a concentrate of naturally sourced Swedish minerals – tailored to Bluewater's own research-backed blend for optimal taste and hydration – into local water purified with SuperiorOsmosisTM.
The premium and sustainable table water solution will be available still or sparkling and delivered in iconic co-branded borosilicate glass bottles in 500 ml and 1,000 ml options. The glass bottles are re-washed and re-used on-site to enhance the system's sustainability credentials further while ending the need to transport water from distant locations.
St Andrews Links Trust CEO Neil Coulson stated: "As a global venue and destination with sustainability and innovation embedded into our organizational DNA, we are always looking to collaborate with like-minded organizations who can bring world-class solutions to the Home of Golf. We are all aware of the terrible impacts single-use plastics cause to our environment, and so we are delighted to announce this new relationship with Bluewater, which will bring state-of-the-art and sustainable hydration solutions to St Andrews Links."
The formation of the agreement with St Andrews Links Trust builds on Bluewater's already strong presence in the golf industry, with the Swedish innovator being selected to deliver on-site hydration solutions at The Open and AIG Women's Open. Bluewater has also delivered solutions for several DP World Tour events, including the 2023 BMW PGA Championship at England's Wentworth Club.
Bengt Rittri, founder and CEO of Bluewater – and one of Sweden's most eminent environmental entrepreneurs – said being selected now as the Official Hydration Supplier for St Andrews Links is a proud moment for Bluewater as its solutions become centrally integrated at one of the world's most historic, iconic, and prestigious, sport and tourism destinations.
"For over 10 years, Bluewater has worked to re-write the delivery model for providing pure, healthy, and planet-friendly drinking water worldwide. Being chosen by St Andrews Links, the Home of Golf, is both a defining moment for us and a great win for sustainability and the planet's health," Mr. Rittri ended.
About St Andrews Links Trust
St Andrews Links Trust is responsible for the management and maintenance of the seven Links courses at St Andrews, including the world-famous Old Course, host of The Open Championship a record 30 times.
St Andrews Links Trust manages a number of additional facilities, including three clubhouses, a golf academy and five shops. More than 250,000 rounds are played over the seven courses attracting visitors from around the world to follow in the footsteps of the world's greatest golfers and become a part of golf's rich history.
About Bluewater
Bluewater has set its sights on being the world's most planet-friendly beverage company by innovating disruptive water purification technologies. Providing drinking water generated and distributed at the point of use, combined with reusable bottles, is helping Bluewater to break the stranglehold of single-use plastic bottles and their polluting transportation. Bluewater products are available internationally to consumers, hotel and catering operations.
https://www.bluewatergroup.com
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