blowUP media UK Ltd Installs the Biggest Full-Motion Digital Advertising Screen in Birmingham
LONDON and DUSSELDORF, Germany, August 12, 2011 /PRNewswire/ --
- Kellogg's and 20th Century Fox are the First Advertisers to Secure Spots on the new blowUP Super Motion
blowUP media UK Ltd - a company within the Ströer Group specialising in large format outdoor advertising space - have installed a 61 square metre digital screen on Birmingham's High Street opposite the iconic Bullring Shopping Centre.
The blowUP Super Motion is the biggest digital advertising screen in Birmingham and is set to become a landmark site for digital outdoor advertising in the UK. The blowUP Super Motion will provide advertisers with the highest level of modern full-motion technology and will also be able to display dynamic and live campaigns which will be seen throughout the day by a busy pedestrian audience.
Dominic Gesua, Managing Director of blowUP media UK Ltd, explains: "For years now, blowUP media have been delivering Giant Poster locations in many of Europe's most cosmopolitan cities. We can now offer brands the opportunity to showcase their campaigns on another large scale format in the form of our first full-motion digital screen. It's a very exciting time for us as we look to expand on our high-impact portfolio of Giant Poster locations and I firmly believe the Super Motion site in Birmingham is a fantastic start to this."
Kellogg's, who are advertising their "Special K" cereal and 20th Century Fox, who are advertising their latest big-budget film release "Rise of the Planet of the Apes" are among the first advertisers who have already decided that using the Super Motion will prove a worthy addition to their media plans.
David Walker, Marketing Operations & Media Controller, Kellogg's, expresses: "The opportunity to appear on the biggest full-motion digital screen in Birmingham was too good to miss. Our advertisement will be seen by the vast majority of our target market who visit the Bullring Shopping Centre and as a result of using the site we are convinced that the campaign and its impact in this area will be a great success."
Helen Davis, Marketing Manager, 20th Century Fox Theatrical, explains: "Rise of the Planet of the Apes is a major release for 20th Cent. Fox and we are delighted to be appearing as a launch advertiser on blowUP media's new digital screen. The announcement of any new film on a digital platform benefits tremendously when you can run full-motion creative, and when you get the right location to do it on, it's the perfect fit. blowUP media's site is a great example of this and we are very excited about the new opportunity it presents."
The Bullring Shopping Centre is one of the most successful retail locations in Europe, drawing in some 40 million visitors every year to its 160 shops. Each week more than 750,000 people can be found in and around the area.
Visual materialfor "blowUP Super Motion" in Birminghamcan be found at:
http://microsites.blowup-media.com/digital_display_birmingham/
The material can be used for editorial purposes at no cost. Please use "blowUP media" for the photo credits.
About blowUP media
blowUP media, a Ströer Group company, specializes in large-scale outdoor advertising that ranges in size from 100 to 17,300 square metres. Its advertising spaces ensure that companies' statements and messages reach their target groups at prime locations in important European cities. No matter if it's Berlin, London or Madrid, large-scale posters are a particularly effective means of generating attention, and they have an unrivaled impact on the urban landscape. blowUP media manages approximately 300 locations, giving it the largest network of giant posters in Europe. The company has offices in 12 European towns and cities and is a business partner for advertisers and municipal authorities. Time and again, blowUP media's award-winning projects set the standards for designing public spaces - one of our projects, The Longest Love-Letter In The World, has even made it into the Guinness Book of Records. More information is available at http://www.blowup-media.com.
Contact:
blowUP media UK Ltd
Dominic Gesua
Managing Director
The Media Centre, 6th Floor
3-8 Carburton Street
London W1W 5AJ
E-Mail: presse@blowup-media.com
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