Blancco Endorses European Privacy and Data Protection Day 2012 Privacy Initiatives and Best Practices

JOENSUU, Finland, January 26, 2012 /PRNewswire/ --

Support Highlights the Need for Enforceable Corporate Data Security Policy and Regulatory compliance Worldwide

According to the Privacy Rights Clearinghouse, over thirty million sensitive, online records were compromised in 535 separate data breaches during 2011. For corporations, these breaches can bring losses in terms of clients, reputation, and millions of euros. To shine a light on this growing international problem, Blancco, the global leader in data erasure and computer reuse solutions, today announced its support for the European Privacy and Data Protection Day as well as the International Data Privacy Day. Blancco joins companies including Intel, Cisco, Microsoft, eBay and AT&T in endorsing these celebrations, to be held around the world on 28 January 2012.

Blancco supports both European Privacy and Data Protection Day 2012 andData Privacy Day 2012as a timely reminder for organizations to adopt and enforce a comprehensive data security policy, including removal of all data from used or disposed ITassets. As part of this policy, the company recommends secure,certifiederasure of data from these assets before they are reassigned or disposed using technology that provides an erasure report for audit and enforcement purposes. Blancco's support of European Privacy and Data Protection Day 2012 andData Privacy Day 2012 includes educating businesses and government on how data erasure protects personal, corporate and other sensitive data, as well as how it helps companies achieve compliance with evolving data protection standards and regulations.  

"As a global leader in data erasure solutions, Blancco is committed to helping organizations secure their data and to meet or exceed regulatory compliance requirements by incorporating best erasure practices as part of an overall data security policy," said Kim Väisänen, CEO and Co-Founder of Blancco. "Blancco's support of European Privacy and Data Protection Day 2012 andData Privacy Day 2012 highlights our dedication to education and action on data security issues around the globe."

Despite growing legislative and industry demands, however, many company policies still do not address data erasure of IT assets, leaving them open to costly data breaches in terms of regulatory fines and damaged reputation. By incorporating certified data erasure technology as part of a comprehensive data security strategy, businesses can erase a full range of electronic equipment before it is reused, disposed of or donated, including computers, servers, smartphones, flash media and data center hardware. As part of the automated data erasure process, a detailed report is generated, providing proof that the data was removed for compliance with regulations and overall security policy enforcement.

The Council for Europe and EU Countries is hosting the 5th International Computers, Privacy & Data Protection Conference (CPDP) in Brussels from 25 to 27 January.

For more information about data erasure and Blancco's comprehensive suite of erasure products, visit http://www.blancco.com.

About Blancco
Blancco is the proven data erasure solution for millions of users around the globe. As the global leader in data erasure and computer reuse solutions, Blancco offers the most certified data erasure solutions within the industry. The company serves users across a wide range of industries, including banking, finance, government and defense. The company's products are highly valued by IT asset disposal professionals around the world. Blancco operates from an extensive network of international offices and partners across Europe, North America, Middle East, Asia, and Australasia. More information is available at http://www.blancco.com.

Media Contact:
Kim Väisänen
CEO and Co-Founder
Blancco Oy Ltd.
+358-50-585-2885
kim.vaisanen@blancco.com