DUBAI, UAE, June 4, 2015 /PRNewswire/ --
AWOK.com gathers data on online shopping habits for UAE consumers: infographic
In the last 12 months, UAE-based online retail specialist, awok.com, has been tracking trends in online retail habits, which clearly demonstrate that while people are comfortable with buying online, they still prefer to use cash to pay for deliveries.
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Awok.com reports that on average, cyber shoppers spend AED 500 minimum per transaction, with consumer electronics taking 57% of the purchases. Home and kitchen appliances come a distant second at 14%, with photography and cameras generating the least sales at just 4%.
"There is still a disconnect in trust for online purchase, versus online payment, as well as accessibility for card payment methods for some segments of society," says Ulugbek Yuldashev, Founder and CEO of awok.com. "However, we appreciate that not everyone wants to pay through a card, and awok.com caters to all preferences."
With the market continuing to mature quickly, males have been highlighted as the predominant force behind 'click and buy'; representing an overwhelming 76% of online shoppers. While the UAE's male-biased population certainly serves to enforce that figure, the social aspect of malls and browsing, still appeal more to the female consumer. 25-31 year-olds make up the biggest proportion at 58%.
Awok.com has seen significant response with returning customers now hitting 59%. Mobile technology plays a big role in supporting site accessibility, with a majority of customers accessing the site through their phones and smart devices. Android users are the most predominant, at 72% of shoppers, while the optimum browsing choice is Google Chrome.
For more information on AWOK, please visit http://www.awok.com
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