- AUGMENTED REALITY PLATFORM WINS AWARD FOR TECHNICAL INNOVATION -
LONDON, July 12, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, claimed the Award for Technical Innovation at the International Brand Video Awards (BRAVES) last night, fending off tough competition from both the UK and US.
The BRAVES are the first and only awards ceremony dedicated solely to recognising and rewarding the use of video by brands. The company, whose technology has been developed in Cambridge and is used by over 6,000 brands and agencies around the world, overcame competition from Ooyala and SocialVibe from the UK, and Unruly and Yantra Digital from the US to win the prize.
This accolade is the latest in a recent string of awards for Aurasma and its partners. In June, Aurasma won 'Best AR App' and overall 'AR Awards Champion' at the AR Awards 2012 - a new event specifically designed to recognise and reward key players in the rapidly emerging space of augmented reality.
Creative agency and long standing Aurasma collaborator, Billington Cartmell, recently won a Gold IPM award for 'On-pack Promotions' for its Aurasma-enabled Lucozade 'Yes' campaign. The agency also received a Silver award for 'Art Direction' and a Bronze award in the 'Innovation' category.
Elsewhere, Ogilvy Action was shortlisted at Cannes Lions for their work with Aurasma on the Wetherspoons Connected campaign, and won four other prestigious awards:
- The New Media Age Award for 'Best Use of Mobile'
- The Marketing Week Engage 2012 Award for 'Promotional Marketing'
- IPM Bronze Award in the 'Alcoholic Drinks' category
- MAA Award's 'Best Digitally Led Campaign'
Publishing partner Top Gear Magazine was presented with two FIPP awards at The Digital Innovators' Summit earlier this year including an 'Editor's Choice Award' and the Summits' top prize, 'Best Innovation.'
Finally, NET-A-PORTER claimed two Econsultancy Innovation Awards in February for its Window Shop campaign, leaving the ceremony with awards for both 'Innovation in Mobile Marketing' and the Econsultancy Grand Prix, having impressed judges with its use of Aurasma to bring together social, mobile and e-commerce aspects of the campaign.
Matt Mills, Head of Sales at Aurasma, said:
"We are delighted to have won the 'Technical Innovation' category at the BRAVES for brand video and two awards, including the prestigious grand prix 'AR Awards Champion', at the recent AR Awards. The best reward of all however is seeing all the brands and agencies we work with win industry recognition for the creative and innovative campaigns they've created on our platform. It validates the countless hours of hard work we have put in since our launch in June last year and the tangible benefit this technology is bringing to businesses around the world."
Simon Stebbing, Managing Director at Ogilvy Action, said:
"We could not be happier with the recognition we received for our Wetherspoons Connected campaign. Aurasma enabled us to deliver real time value-added offers to consumers in a totally unique way and delivered the most sensational results for our client. Our silverware from NMA, Marketing Week, IPM and MAA are all great achievements, but the tangible benefit this Aurasma-powered campaign brought to the client's business is the greatest accolade of all."
Launched in June 2011, Aurasma is an application for iPhones, iPads and high-powered Android devices. It uses advanced image recognition technology and augmented reality to create, discover and share digital content embedded in everyday objects such as printed images, products and even physical places.
Aurasma has over 6,000 partners operating in over 100 countries across a variety of industries including retail, publishing, fashion, sport, entertainment, advertising and education. Over four million users have downloaded Aurasma since its launch last year.
The campaigns can be seen in action here:
- Lucozade 'Yes' campaign: http://vimeo.com/32157715
- Wetherspoons Connected campaign: http://www.youtube.com/watch?v=EdsVno1Ns6E
- NET-A-PORTER 'The Window Shop': http://www.youtube.com/watch?v=dTk_9pmqspE
Links to Editors
Aurasma (App Store):
Aurasma (Google Play):
Notes to editors:
Aurasma is the world's leading augmented reality platform. Available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to blend the real-world with rich interactive content such as videos and animations called "Auras".
Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own. Since its launch in June 2011, Aurasma has had more than four million downloads and over 6,000 partners in markets including retail, fashion, sport, automotive, education, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.