Aurasma Turns One - Celebrates 4 Million Downloads with Augmented Infographic

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Aurasma

29 Jun, 2012, 14:24 GMT

** Company announces reaching 4 million downloads and 6,000 commercial partners **

** When viewed with Aurasma app, infographic of first year in business comes to life **

CAMBRIDGE, England, June 29, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, today released an augmented infographic to mark one year from its official launch. When viewed with the free Aurasma app, the infographic comes to life with animated digital content and video and can be triggered from print or from the screen. (http://www.aurasma.com/resources/images/first_birthday_infographic.jpg)

(Photo: http://photos.prnewswire.com/prnh/20120629/AQ33265-INFO)

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More than 6,000 partners use the free Aurasma platform to deliver augmented reality campaigns and promotions across multiple industries including publishing, music and film, fashion, automotive, sports, education, retail and tourism. The company also announced that its free Aurasma Lite app and partner branded apps have been downloaded more than 4 million times in more than 100 countries. The company estimates it will reach the 10,000 partner mark by the end of the year.

Aurasma partners gain valuable insight into campaign effectiveness by collecting quantifiable results that measure the number of "aura" views and click-through rates (CTRs) directly correlated to a print advertisement or marketing promotion.

Companies and organisations across multiple industries share excitement for the new opportunities provided by Aurasma:

Kristin Vincent, Director of Product Strategy, Marvel Entertainment: "Working with Aurasma has allowed us to deliver an unparalleled experience to our fans worldwide. Their technology allows us to innovate in ways that ensure we offer a compelling product that continues to not only grow in popularity, but also change the way people read comics as part of the Marvel ReEvolution."

Simon Carrington, Publisher, Top Gear Magazine, BBC Worldwide: "We have always wanted a way to unite our magazine with TV content and Aurasma has enabled us to do just that. We have incredible digital assets from the Top Gear programme, and now we can deliver that to readers of the magazine. It has been a fantastic project to work on."

Emily Shamma, Tesco Clothing Online Director: "Aurasma is a really exciting new technology that we think our customers will love using.  Our smaller central London stores are not big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers."

Iain Newell, UK Marketing Director, Budweiser: "Part of our mission as FA Cup sponsor is to bring the famous trophy closer to the fans. The collaboration with Aurasma literally puts the trophy in the hands of football fans across the world and builds added anticipation for the final stages of the competition."

Alexandra Bono, Senior Digital Fundraising Executive, Save the Children: "At Save the Children, we are always looking for new ways to engage people with the human stories behind our life-saving appeals.  Aurasma has enabled us to deliver a digital message through our supporter newsletter, Children Now, which goes to 240,000 of our supporters."

Anthony George, Content Partnerships Manager, The Guardian: "Partnering with Aurasma allows us to create a link between the Guardian's website and print edition through their augmented reality platform. This technology allows our audience to unlock additional content from each of the operas we are streaming this summer and set reminders so they never miss performances, something never before possible with traditional print advertising."

Other brand partners using the technology include:

In Retail: New Look, Debenhams, Marks and Spencer, Clarks, John Lewis, Tesco, ASOS, eBay, dunhill, MR PORTER and NET-A-PORTER with Karl Lagerfeld

In Automotive: Mercedes, BMW, VW, Buick, Skoda, Mazda and Hyundai     

In FMCG: Kellogg's, Lucozade, Blue Dragon and Parmalat

In Sport: Tottenham Hotspur, Arsenal and the San Jose Earthquakes

In Entertainment: Marvel, Bandai, Universal Music, Universal Pictures, Sony Music, Sky

In Publishing: Popular Science, GQ, FHM, Top Gear, Daily Telegraph, Sunday Times, Daily Star on Sunday, Daily Mirror, Guardian, Mainichi Shimbun, De Telegraaf, United Daily News and the Philadelphia Inquirer

Launched in June 2011, Aurasma is the only company to ever win the DEMOgod Award and also be voted as the People's Choice Award winner in the same year at DEMO 2011. In addition to being honoured as CNET's Best of CES finalist last January, the company also won the "Best AR App" and the coveted "Best Overall AR" award at the 2012 AR Summit this month. The company presented on 26th June at TEDGlobal 2012.

"In the last year, augmented reality has moved beyond being a curiosity and has hit the mainstream," said Jennifer Rapp, general manager at Aurasma. "Not only are businesses leveraging Aurasma to connect with customers and build sticky brands, but everyday people all around the world are embracing Aurasma's in-app features to create and share their own augmented reality, from launching personalised videos triggered by their holiday cards to creating engaging curricula at schools. Aurasma is changing the way we consume digital information and soon every industry will have an augmented world tied to it."

Aurasma Lite for iPhones, iPads and Android devices is available from the iTunes App Store and Google Play. The free Aurasma app runs on iPhone 3GS (and above), iPad2 (and above), and high-powered Android devices.

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About Aurasma:

Aurasma is the world's leading augmented reality platform that merges the physical world with the virtual. Available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called "Auras." Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than four million downloads in over 100 countries. Over 6,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.