Attunity Announces Business Expansion in Europe Including Additional Sales Presence in Germany and the Nordics

BURLINGTON, Massachusetts, March 19, 2014 /PRNewswire/ --



Attunity Ltd. (NASDAQ CM: ATTU), a leading provider of information availability software solutions, announced today that it has expanded its business footprint in Europe with the addition of two new offices, in Germany and the Nordics, and a new sales team - hired to support the growing Big Data market in those regions. The expansion efforts were headed by Paul Kelly, the Company's new Vice President of Sales in Europe, the Middle East and Africa (EMEA).

According to a recent report* released by Dublin-based Research and Markets, the Big Data market in Europe is projected to grow at a compound annual growth rate (CAGR) of 32 percent over the periods 2012-2016. One of the key factors contributing to this growth in the Big Data market is Big Data's ability to analyze data to anticipate future operations accurately.

"This past fall, as per our strategic plan to capture the market opportunity, Paul Kelly was appointed to develop and lead this region," stated Shimon  Alon,  Chairman  and  Chief  Executive  Officer  at  Attunity. "Fueled by encouraging market reports and continued customer interest, we are excited to expand our footprint in this region and expect that Paul's quick work in developing a winning sales team will prove to be quite valuable for the Company. Our plan in the EMEA region is to aggressively grow our customer base and build partner relationships to gain more traction as well as increase market share."

Paul  Kelly commented, "Europe is one of the largest economies in the world, and 'Big Data' is one of the hottest growing markets. We already have an outstanding set of customers and partners and we plan to use this promising opportunity to grow our business across the region. I am very excited and look forward to working with existing customers and prospects who are looking to use our award-winning solutions to maximize their value from Big Data and improve their competitive edge."

About  Attunity

Attunity is a leading provider of information availability software solutions that enable access, sharing and distribution of data, including Big Data, across heterogeneous enterprise platforms, organizations, and the cloud. Our software solutions include data replication, change data capture (CDC), data connectivity, enterprise file replication (EFR), managed-file-transfer (MFT), and cloud data delivery. Using Attunity's software solutions, our customers enjoy significant business benefits by enabling real-time access and availability of data and files where and when needed, across the maze of heterogeneous systems making up today's IT environment.

Attunity has supplied innovative software solutions to its enterprise-class customers for nearly 20 years and has successful deployments at thousands of organizations worldwide. Attunity provides software directly and indirectly through a number of partners such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its customers via offices in North America, Europe, and Asia Pacific and through a network of local partners. For more information, visit http://www.attunity.com or our In Tune blog and join our community on Twitter, Facebook, LinkedIn and YouTube, the content of which is not part of this press release.

Safe  Harbor  Statement


This press release contains forward-looking statements, including statements regarding the anticipated expansion of the business, within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal Securities laws. Statements preceded by, followed by, or that otherwise include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and similar expressions or future or conditional verbs such as "will", "should", "would", "may" and "could" are generally forward-looking in nature and not historical facts. For example, when we say that we plan to use this promising opportunity to grow our business across the region, we use a forward looking-statement. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results, expressed or implied by such forward-looking statements, could differ materially from Attunity's current expectations. Factors that could cause or contribute to such differences include, but are not limited to: our reliance on strategic relationships with our distributors, OEM and VAR partners, and on our other significant customers; risks and uncertainties relating to acquisitions, including costs and difficulties related to integration of acquired businesses; timely availability and customer acceptance of Attunity's new and existing products, including Attunity Replicate and Attunity CloudBeam; changes in the competitive landscape, including new competitors or the impact of competitive pricing and products; a shift in demand for products such as Attunity's products; the impact on revenues of economic and political uncertainties and weaknesses in various regions of the world, including the commencement or escalation of hostilities or acts of terrorism; and other factors and risks on which Attunity may have little or no control. This list is intended to identify only certain of the principal factors that could cause actual results to differ. For a more detailed description of the risks and uncertainties affecting Attunity, reference is made to Attunity's Annual Report on Form 20-F for the year ended December 31, 2012, which is on file with the Securities and Exchange Commission (SEC) and the other risk factors discussed from time to time by Attunity in reports filed with, or furnished to, the SEC. Except as otherwise required by law, Attunity undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

© Attunity 2014. All Rights Reserved. Attunity is a registered trademark of Attunity Inc. All other product and company names herein may be trademarks of their respective owners.

Contact:
Melissa Kolodziej
Director of Marketing Communications
Attunity
Tel: +1-781-730-4073
melissa.kolodziej@attunity.com