ZÜRICH, April 30, 2013 /PRNewswire/ --

Increasing international demand for its expertise and software  have prompted the world's leading Client Onboarding specialist to launch a regional office in Hong Kong, to better serve its customers in the Asia Pacific region.

Appway, the global software client onboarding software specialist already counts the top 4 wealth managers in the world among its growing list of international customers. To ensure the continued delivery of high-value service to its international customer base and cultivate its accelerating growth rate (70% in 2012), the company has just opened an office in Hong Kong.

Local Flavors enhance an International Product

Appway has its finger on the pulse of the rapidly changing landscape of the wealth management industry - its client onboarding product and expertise are in high demand. According to Appway CEO Hanspeter Wolf, "A presence in Hong Kong is an absolute must to understand local needs and effectively customize our products to suit regional regulatory requirements. Our seamless, cross-border approach is hugely beneficial and attractive for our banking customers, many are seeking to centralize and standardize business processes across their multiple global locations."

Hong Kong - an open Gateway to China and Singapore

As a special administrative region of China, Hong Kong is now the third most important trading partner of Switzerland in Asia. "Hong Kong is the gateway to China - benefitting greatly from Hong Kong's position and as a melting pot of business and imported goods from Switzerland and the EU" according to Daniel Küng, CEO of OSEC, who have recently opened a Swiss Business Hub (SBH) in the bustling Asian capital. Reto Merazzi joins Appway as APAC General Manager to drive the business from a new location on 111 Connaught Road Central. To increase the momentum of its expansion, Appway HKO Ltd. is seeking to hire a range of talented IT and business professionals.

Appway - Global Leader in Client Onboarding

Client onboarding is a critical process that begins with the very first interaction between a bank and a new prospect, and continues to resonate throughout the entire client lifecycle. It touches a wide range of activities such as account opening, client and product-data gathering, up-selling, cross-selling, and KYC and FATCA questionnaires. Appway transforms businesses into fully-fledged and highly collaborative digital organizations with seamless processes - going far beyond mere process transformation to adding quantifiable material value.

About Appway

Appway, the global leader in Client Onboarding for the finance industry, transforms ordinary process interactions into outstanding experiences at every touch point. Established in 2003, the Swiss company is headquartered in Zurich, with offices in Lugano, New York, Geneva, and Hong Kong. Today, Appway's specialized Client Onboarding solutions serve more than 100 of the world's most respected financial institutions.

http://www.appway.com/clientonboarding

SOURCE Appway