Agel Introduces "Caspi™," A Skin Care Breakthrough New Product Uses Caviar Stem Cell Extract And 24 Karat Gold
LYON, France, Sept. 18, 2015 /PRNewswire/ -- Agel Enterprises, a company within the CVSL Inc. (NYSE MKT: CVSL) family of direct-to-consumer brands, today introduced what it expects will become the next generation of skin care.
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It is a unique and revolutionary system called "Caspi™" that uses stem cell extract from the finest Siberian Sturgeon caviar and 24 karat gold which is intended to make skin appear more youthful by helping encourage the growing layer of skin to produce youthful-looking skin tissue. The skin may actually appear firmer and more radiant over time, with fewer lines and wrinkles.
The new skin care system was unveiled today in Lyon, France, at Agel's annual worldwide convention. Today's announcement was made by John Rochon Jr., CVSL's vice chairman, who said of the new products, "I believe this is the most important and most dramatic skin care advance of the past 50 years."
"We believe Caspi is unlike anything the beauty market has ever seen. Caspi's exclusive formula literally takes skin care back to the very basis and core of young, healthy skin. The egg is the ultimate source of youth, purity and life. Using caviar stem cell extract for skin care is a unique innovation," added Mr. Rochon.
"If a new product is so good that it actually can change the way a person looks, to the point that their friends see a visible difference, it opens huge earning and recruiting opportunities for the entrepreneurs who are lucky enough to sell it," said Mr. Rochon. "We believe Caspi is the kind of breakthrough that can launch a whole new level of income growth for our independent sales force."
Caspi consists of a three-part beauty regimen:
- A caviar cleanser, which gently removes surface impurities while it hydrates the skin.
- A gold-infused anti-aging serum, applied with a roller ball along the creases of wrinkles, which diffuses light through thousands of microscopic beads coated in 24 karat gold, to soften the shadows that cause visible wrinkles and restore a soft, youthful glow to the skin.
- A creamy caviar moisturizer made with caviar stem cell extract, which is designed to stimulate the freshly growing cells to organize into firmer, younger feeling and younger looking skin. Potent botanical extracts nourish, soothe and moisturize the skin. Caspi has a fresh, botanical fragrance.
Developed by a team of highly-respected cosmetic chemists, Caspi combines the highest quality natural ingredients. Unlike ordinary skin care products that are little more than masks, the new product goes to the very source of life and regeneration -- and combines it with the ultimate symbols of luxury: caviar and gold.
Caspi is available exclusively through the Agel independent sales force. Agel is a global seller of nutritional products in gel form as well as a skin care line, operating in 40 countries.
"We are absolutely thrilled that Agel now has what we believe to be the most exciting skin care line in the world," said Jeff Higginson, Agel's co-CEO. "From the packaging to the product itself, it is simply extraordinary. We expect that when customers try it, they will never be satisfied with other skin care products again. It is an incredible product."
About CVSL
CVSL is a growing platform of direct-to-consumer brands. Within CVSL, each company retains its own separate brand identity, sales force and compensation plan. CVSL companies currently include The Longaberger Company, a 42-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women as well as home security systems; Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; My Secret Kitchen, a U.K.-based seller of gourmet food products; Uppercase Living, which offers an extensive line of customizable vinyl expressions for display on walls in the home; and Kleeneze, a UK-based seller of cleaning, health, beauty, home, outdoor and a variety of other products. CVSL also includes Happenings, a lifestyle publication and marketing company.
Cautionary Note Regarding Forward-Looking Statements:
This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements include statements about the growth of CVSL, the anticipated customer results after they try the products and the impact of the new skin care line on the beauty market. These statements are subject to a number of risks and uncertainties, including our ability to unveil the product line when anticipated, the customer demand for the products and the risks outlined under "Risk Factors" in CVSL's Annual Report on Form 10-K/A for its fiscal year ended December 31, 2014 and those risks discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.
CVSL Media Contact: Russell Mack (rmack@cvsl.us.com)
CVSL Investor Relations Contact: Tucker Gagan (tucker.gagan@cvsl.us.com)
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