Age Before Beauty - Could you Star in Illamasqua's Next Campaign?

LONDON, April 26, 2012 /PRNewswire/ --

Illamasqua the independent British beauty brand like to break the rules. This time they're breaking the unspoken prejudice of age, not just in cosmetics but society in general.

Joseph Corrė -Illamasqua Joint MD

"Why should it be the case that you hit 40 and morph into a dull, boring version of your original self? Bombarded by products to hide your age rather than celebrate your experience and vitality."

Illamasqua are looking for beauty without limits - age limits, beauty has no sell-by date. That's why Illamasqua's new AW2012 campaign will feature people of all ages.

If you're someone who never lets age define you, or you know someone who fits that description, Illamasqua want to encourage you to nominate your mothers, aunts, grandmothers or any strong person in your life to be part of their next campaign in a glamorous beauty shoot celebrating all ages and diversities. As well as individuals, we are looking for pairs - from mothers and daughters to nieces and aunties, to grandmothers and grandsons. The combinations are endless.

Julian Kynaston - Illamasqua Founder and Joint MD

"From day one we said that Illamasqua could never be defined by social demographics, age or sex, but simply by a mindset.Our customers come to us to seek out permission or gain confidence to wear make-up louder and prouder."

Nominate yourself or someone else at http://www.illamasqua.com/beauty-before-age from 25th April 2012 and if chosen that person would need to be available to attend the casting mid-May 2012 and if selected be part of the shoot taking place end of May 2012.

Tricia Stewart- Originator of the Alternative WI Calendar

"When we took our clothes off for the original calendar, I didn't think about being exposed and naked, it was about expressing ourselves and representing mature women. Illamasqua recognises that beauty has no age restrictions and now at the age of 63, I'm all for finding my alter ego."

In return, all those featured in the campaign receive £500, a new Illamasqua make-up kit worth £500 and a framed photo of yourself like you've never looked like before.

Ready to stand up for beauty that defies age limits?