LONDON, March 13, 2012 /PRNewswire/ --
Two books published in the last year by members of Prophet's senior management team continue to score accolades, including, notably, from Advertising Age, the brand and marketing consultancy, said today.
The books are Prophet Vice Chairman David Aaker's latest, Brand Relevance: Making Competitors Irrelevant, and Look at More: A Proven Approach to Innovation, Growth, and Change by Andy Stefanovich. Both books are published by Jossey-Bass.
Both books were cited by Advertising Age as being among the "Ten Marketing Books You Should Have Read" in 2011. Aaker's argues that brands should turn away from destructive brand preference competition to focus on winning the brand relevance war. Stefanovich's shares ways to jumpstart creative thinking.
Earlier, Brand Relevance was named one of three best business books of 2011 in the marketing category by the influential management publication strategy+business. Additionally, Look at More qualified as a finalist in the Marketing Book of the Year, 2011 competition sponsored by Expert Marketer, a U.K.-based publication.
In addition to his role at Prophet, Aaker is Professor Emeritus at the Haas School of Business, University of California, Berkeley. In addition to numerous articles and blogs, he has written 15 books on brand and marketing. He can be followed on Twitter at @DavidAaker.
Stefanovich is Prophet's chief curator and provocateur, who is a popular speaker and workshop facilitator on topics related to innovation. He can be followed on Twitter at @AndyStefanovich.
Prophet (http://www.prophet.com) is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas. Follow Prophet on Twitter at @ProphetBrand.
Media contact: Sally Saville Hodge, shodge@hodgemediastrategies.com; +1-773-325-9282.
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