LONDON, October 1, 2012 /PRNewswire/ --
Hearst Publishing, P&O Ferries and Cath Kidston join the Tag Management revolution
Leading enterprises including Hearst Publishing, Cath Kidston, P&O Ferries, Benjamin Moore and Pandora jewellery have all implemented the OpenTag solution on their websites to help increase site performance and marketing agility whilst decreasing development overhead.
With more than 800 clients on board, OpenTag is now powering more than $1.5 billion annually in eCommerce transactions and manages tags for over 500 million page views every month.
Tag Management is fast-becoming a 'must have' technology on large business websites. In much the same way a marketer would use a Content Management System to control pages and content, developers can use Tag Management Systems (TMS) to control third party technologies (or tags) such as web analytics or marketing tags from one central location. Using tag management, site owners can increase site speeds, improve business agility, decrease marketing costs and enhance data and privacy management.
OpenTag offers Enterprise businesses leading-edge tag management functionality as well as significant flexibility in offering managed and self-service options as well as a range of free and paid-for pricing options and open data standards.
Graham Cooke, CEO of QuBit, said: "OpenTag is rapidly becoming the technology of choice for site owners looking to join the tag management revolution. From smaller sites looking for a free solution through to enterprises who want a more substantial, hosted product, OpenTag has a model that works for everyone. When you combine that with its cutting edge functionality through things like its Universal Tag capabilities, and its plug in tools such as affiliate de-duplication and privacy management, then it's clear that OpenTag is leading the enterprise market."
Neil Cunningham, Head of Digital at Cream, said: "OpenTag has enabled us to work more efficiently with Pandora as we approach their peak trading season. The flexibility of the system has meant that we can easily support Pandora with all their tagging requirements and it reduces time to deploy new technologies dramatically. QuBit provides us with a cost effective and intelligent solution that supports our ongoing tracking, testing and optimisation."
Founded by four ex-Google product, engineering and marketing executives, QuBit is developing a new breed of data-driven website optimisation products. They have a direct focus on enabling businesses to automatically improve and personalise the online experience.
QuBit pioneers Customer Analytics, a new type of analysis that targets the user - this approach offers a true interpretation of the entire customer journey and allows businesses to fully understand consumer's purchasing behaviours. This, coupled with advanced data collection, machine learning and processing techniques help businesses rapidly optimise website conversions - a key factor in driving sales and increasing profitability.
QuBit values agility and actionability - they're able to make immediate improvements to business' websites, as well as ensuring that their findings are directly linked to achieving prioritised business outcomes.
QuBit works with some of the UK's largest ecommerce businesses and publishers to increase conversions, sales and profitability from their web operations.
For more information:
Patrick Herridge, Parys Communications