2014 Consumer Smartphone Usage Market Report: US, UK, France and Germany Data Analysis

DALLAS, September 28, 2014 /PRNewswire/ --

Consumer Smartphone Usage 2014: Digital Economy Application and Service Usage market research report says that the level of adoption of an app depends on the core competency of the underlying company, but a good-quality app will help retain and capture customers. This viewpoint analysis report is spread across 30 pages and provides data as well as information individually for France, Germany, UK and USA. Complete report is available at http://www.reportsnreports.com/reports/297590-consumer-smartphone-usage-2014-digital-economy-application-and-service-usage.html .

The digital economy has enjoyed significant growth in the past few years - many local (country-specific) businesses have developed and marketed apps. This has resulted in a boost in the adoption of apps in the mobile commerce and mobile financial services categories. For example, 8% of our panel used mobile banking apps during our 2011 study, but this had increased to to 44% in of our panel in 2013.

This Viewpoint analyses the smartphone usage of consumers in France, Germany, the UK and the USA between mid-August and the end of October 2013. The analysis is based on data provided by Nielsen, using an app developed by Arbitron Mobile. The main objective is to identify and understand key app usage and adoption trends across different categories of app and focuses on the mobile commerce, mobile financial services and mobile health categories.

The Viewpoint answers the following key questions and provides recommendations for operators and vendors: How is the relationship between consumers and smartphones evolving with respect to the emergence of digital economy services? What are the top digital economy apps and why? What influence do worldwide players, such as Apple and Google, have on the adoption of digital economy services? What demographic factors account for the significant difference in digital economy take-up in different countries?

The event-level data allows us to produce in-depth analysis of information including:  foreground app usage ('face time'); data traffic (cellular and Wi-Fi); location (home, away and travelling) and voice and SMS usage. Companies mentioned in Consumer Smartphone Usage 2014: Digital Economy Application and Service Usage market research report include Amazon, Apple, Google, Groupon, Leboncoin, PagesJaunes, PayPal, Runtastic, Samsung, Sparkassen and vente-privée.com. Order a copy of this research at http://www.reportsnreports.com/Purchase.aspx?name=297590 .

On the same lines, Consumer Smartphone Usage 2014: The Impact of Device Models on Application and Service Usage is another market research report that says screen size affects app usage - panellists with a screen size above 4.8 inches used 30 more apps on average than those with screen sizes below or equal to 3.5 inches. This report focuses specifically on the adoption of different smartphone models and the impact on how the devices are used. The main objective of this report is to understand how devices are changing app usage. The companies mentioned in this report include: Apple, BlackBerry, HTC, Huawei, LG Electronics, Motorola, Nokia, Samsung, Sony and ZTE.

The Monetising LTE: Capitalising on the Growth of Mobile Handset Data market research report is published in August 2014. It says operators that can bring 4G tariffs to low-end smartphone users will be winners because of a higher potential ARPU uplift. The number of 4G (LTE) handset connections worldwide will increase from 178 million in 2013 to 1.4 billion in 2018 - a growth of 670% - while mobile handset data service revenue will only grow by 64% during the same period. This presents a major challenge for operators - how to monetise LTE services. Operators are deploying a variety of strategies including price premiums, reserving LTE for premium tariffs, bundling content and broadening connectivity to a wider range of devices through multi-device tariffs.

This report addresses the following topics and provides recommendations for operators.

• The challenges of monetising mobile data: Analysing mobile revenue forecasts, assessing the revenue impact of LTE launches, and the impact of this on mobile ARPU.
• LTE bundling strategies: Evaluating operators' value-added services and connectivity extension (that is, multi-device tariffs) bundles for LTE tariffs.
• The broader market opportunity: Assessing the impact of LTE on the prepaid market, data allowance overage and the MVNO market.

The companies mentioned in this report include: AT&T, EE, FreedomPop, Free Mobile, Hutchison Whampoa, KDDI, LG Uplus, NTT DOCOMO, Orange, SFR, SK Telecom, Telefónica, Telekom Deutschland    (T-Mobile), Telenor, TeliaSonera, Telstra, Yuilop, Verizon Wireless and Vodafone. Read more at http://www.reportsnreports.com/reports/297595-monetising-lte-capitalising-on-the-growth-of-mobile-handset-data.html .

Explore more reports by Analysys Mason at http://www.reportsnreports.com/publisher/analysys-mason/ .

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