150 Jobs Saved as Dwell Founder Returns to Lead the Business out of Administration

LONDON, July 3, 2013 /PRNewswire/ --

Dwell, the furniture retailer, has been saved from disappearing off British high streets thanks to its founder Aamir Ahmad returning to lead the company.  Ahmad's plan will save over 150 jobs and keep the business operating from at least five stores and the web.

From Saturday 6^th July, dwell will reopen their stores in Tottenham Court Road, Westfield White City, Westfield Stratford, Barton Square in Manchester and Lakeside in Thurrock. Talks with other landlords are underway with a hope that additional stores and jobs can be saved. Dwell's online store (http://www.dwell.co.uk) will also reopen on Saturday. Advice to customers who have outstanding orders will be available on the company's social media platforms.

Ahmad founded dwell with his family and friends in 2003 and successfully grew it over 9 years, but along with his co-founders was replaced in November last year. He will be stepping back in to run the business as CEO.  Ahmad comments: "Our priority lies with the customers and suppliers who have been let down by the former management. We are working hard to try and resolve the issues, in particular outstanding customer orders.  Although we are not legally obliged to, we are doing everything we can to find a solution for customers who have lost out.  Our primary goal is to help customer and suppliers regain their trust in the dwell brand."

http://www.dwell.co.uk
facebook.com/dwellretailuk
twitter.com/ dwelluk

For further information please contact Marmalade PR:
Alexandra Nelke
+44(0)20-7460-1482  / +44(0)7725-087-870
alex@marmaladepr.net

SOURCE Dwell