News from broadcast audience research council A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages

Latest

15 Feb, 2016, 12:33 GMT BARC India Moves a Step Closer to Digital Measurement; to Issue RFP Soon

The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December, last...


10 Feb, 2016, 05:14 GMT BARC India and TAM India Complete Joint Venture Formation

BARC India set to be the Single TV Viewership Data Provider With Effect From 29th February The joint venture between BARC India and TAM India...


07 Dec, 2015, 08:07 GMT BARC India Calls for Global RFI's for Digital Measurement

The Broadcast Audience Research Council (BARC) India has issued a global Request for Information (RFI) as it readies itself to expand audience...


29 Sep, 2015, 10:00 BST BARC India Appoints Nielsen to Conduct India's Largest Universe Estimation Study

The Broadcast Audience Research Council of India (BARC India), the television rating company formed by broadcasters, advertising agencies and...


28 Aug, 2015, 08:08 BST BARC India and TAM India Form a Meter Management Company to Supply Raw Data to BARC India

BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers and TAM India, the television audience...


30 Apr, 2015, 12:12 BST BARC India: World's Largest and Future Ready Television Audience Measurement Service Now launched in India

The wait is over. It's a momentous day in the history of Indian television that will change how content consumption will be monitored and measured....