News from adidas A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages

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04 Apr, 2019, 15:09 BST adidas and Beyoncé Announce Iconic Partnership

adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving...


12 Sep, 2017, 13:15 BST adidas and Wanderlust Break the GUINNESS WORLD RECORDS™ Title for Most people doing yoga in pairs

On Sunday, September 10th adidas and Wanderlust broke the official GUINNESS WORLD RECORDS Title for Most people doing yoga in pairs at the Wanderlust ...


27 Aug, 2017, 20:26 BST adidas and Pharrell Williams Launch "Don't Be Quiet Please"

Yesterday adidas, Pharrell Williams, Stan Smith and adidas sponsored tennis athletes Garbiñe Muguruza, Angelique Kerber, Sascha Zverev, Dominic Thiem ...


23 Jan, 2015, 00:07 GMT adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever

The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch location...


06 Dec, 2011, 05:30 GMT adidas Takes you BACK TO THE FUTURE

Revolutionary Training with the World's 1st Barefoot Training Shoe adidas today unveiled the new adipure Trainer in India, the first barefoot...