Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

SY Lau, Chairman of Tencent Advertising: A modern, Big Data-based advertising era is coming


News provided by

Tencent

21 Aug, 2017, 09:08 GMT

Share this article

Share toX

Share this article

Share toX

HONG KONG and SHENZHEN, China, Aug. 21, 2017 /PRNewswire/ -- Following Tencent's structural adjustments, Tencent's Senior Executive Vice President SY Lau, who has always been in the limelight, was given a new title.  He was appointed as Tencent's Chairman of advertising and Chairman of group marketing and global branding. Lau's responsibilities will be coordinating advertising business with other sectors in the company. This will enhance Tencent's branding influence in the global market, and help develop strategic cooperation with international partners. For Tencent, a company whose market value has pushed it into the world's top ten through recording breaking share prices, the appointment of Lau will strengthen Tencent's strategic power in digital entertainment and information, while further combining content and technology.

This image opens in the lightbox
Tencent's Senior Executive Vice President SY Lau

SY Lau stands as witness to an unprecedented new opportunity for China's Internet advertising industry. In the United States, 40% of the market share in advertising comes from online advertising. In China, this portion could reach 64% this year. In the U.S, social advertising takes about 20% of the whole online advertising pie, while in China, social advertising only takes about 8%-9%, and more than 50% of that comes from Tencent. Tencent has an incredibly huge market potential.

SY Lau joined Tencent in 2006 and experienced Tencent's golden ages when the business skyrocketed. Taking Tencent advertising as an example, in 2006, online advertising revenue was 267 million yuan. Under Lau's leadership, the revenue reached 27 billion yuan in 2016, a hundred-fold increase in Tencent's advertising revenue in only one decade. Lau's excellent achievements placed him into the "The World's 21 Most Influential People in Marketing and Media" list by American magazine "Advertising Age" in 2011. Lau was also the first Chinese to win "Media Person of the Year" awarded by The Cannes Lions Festival in 2015. Additionally, he is a member of the Asia Pacific Advisory Board (APAB) of Harvard Business School.

"The advertising industry is going through drastic changes", said SY Lau. If we look at the trend, on the one hand, cost-per-action (CPA) advertisement is growing fast. On the other hand, the growth speed of branding advertisements is slowing down. With regards to newsfeed advertising, cost-per-time (CPT) advertising is switching to cost-per-action. There's a great demand for news aggregation advertising. This has huge business potential. Short-form video advertising has also become a global trend on social media.

"I think what all of the internet companies agree on is that this is an era of algorithms", said Lau. "A modern Big Data-based era of advertising is coming." Algorithm-based intelligent push and newsfeed advertising is the mainstream model for Internet cost-per-action (CPA) advertising. Statistics also prove that: China's mobile newsfeed advertising brought almost 4 billion dollars of revenue in 2016, a 110% growth rate over the year before. This revenue is expected to reach 6.6 billion dollars in 2017.

In Lau's opinion, advertising in Tencent is significant in two ways. One is the value it brings for the stockholders as a stable source of revenue. The other is to work as a "connector", which combines different businesses through advertising. Tencent hopes to enable the advertisers with such platforms.

"The future of Tencent advertising is to fully embrace social network, video and mobile advertising. What I care about most is the coverage, as well as the penetration and retention rate". Lau said the future directions of Tencent advertising's integration lies in: First, providing a comprehensive solution for big clients, combining branding and performance-based advertisements to achieve high penetration rates. Second, for long tail clients, raise the amount of small and regional advertisers by optimizing and upgrading sales management and self-service tools to value advertising efficiencies.

Tencent needs to achieve the following in order to integrate advertising into its business, said Lau. "First, we need to resist loneliness, and build upon past success but start from zero again. Second, different parallel sectors need to communicate with each other. Third, Tencent has to switch its mindset from 'to C' to 'to B'".

Click the following link to view the complete interview by Financial Times' "LUNCH WITH FT".

Grace Tang
Tencent Corporate Marketing & PR Department  
+86-10-6267-1188-40335
Yepingtang@tencent.com

Photo - https://mma.prnewswire.com/media/546953/SY_Lau.jpg

Modal title

Also from this source

Tencent Launches 2024 Weixin Brand Protection Platform Report Reinforcing Global Leadership in Digital IP Protection

Tencent today releases its annual Weixin Brand Protection Report, demonstrating continued progress in tackling counterfeiting and intellectual...

Tencent Launches Global CarbonX Program 2.0 to Accelerate Climate Tech Innovation

Tencent today announced the launch of the CarbonX Program 2.0, the latest phase of its initiative to drive the next generation of climate...

More Releases From This Source

Explore

Banking & Financial Services

Banking & Financial Services

Advertising

Advertising

Computer & Electronics

Computer & Electronics

Personnel Announcements

Personnel Announcements

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.