REIMAGINE YOUR FUTURE: LIVE OMAN TAKES OVER FUTURE STORES IN LONDON'S OXFORD STREET

Giving potential buyers a look at the homes and new cities transforming Oman

Initial investors include Anthony Joshua, who has taken a penthouse in the $6.4bn Sultan Haitham City development

LONDON, Sept. 23, 2026 /PRNewswire/ -- One of the Gulf's most exciting transformations is coming to London as Live Oman takes over Future Stores on Oxford Street, showcasing the homes, communities and opportunities shaping Oman's future.

Opening from 21 September to 4 October, 'Reimagine Your Future: Live Oman' will bring Oman Vision 2040 to life, showcasing new homes, transport, schools, healthcare, green spaces, business districts and cities being developed.

His Excellency Dr Khalfan Al Shueili, Oman's Minister of Housing and Urban Planning, will attend the exhibition, alongside a message from two-time world heavyweight champion Anthony Joshua, an early investor in Adanté Realty's Yenaier development.

Oman is ranked third in the world in Numbeo's 2026 Quality of Life Index and fifth safest globally. From mountains to 3,000km of coastline, communities and cities, Oman offers a distinctive way of life shaped by nature and culture.

Live Oman will showcase new developments, from apartments and family villas to waterfront communities and major new cities. Leading developers, including Adanté Realty, TMG – Muscat, Muscat Bay, Al Abrar Real Estate, Al Ahly Sabbour Development, Al Nama Real Estate and Tathmeer Properties, are bringing their projects to London, giving visitors the opportunity to explore homes and investments. Homes range from £100,000 to £2 million, and selected developments offer international buyers freehold ownership.

Among the developments featured will be Sultan Haitham City, with around 20,000 homes planned alongside parks, education, healthcare, retail, employment and civic facilities. Seven developers have already been signed to the project, with a committed value of US$6.4 billion.

His Excellency Dr Khalfan Al Shueili, Minister of Housing and Urban Planning, said:

"Oman is entering an extraordinary period of transformation. We are creating connected cities, communities and opportunities designed around how people want to live for generations to come."

Building on this, Anthony Joshua said:

"I'm proud to be an early investor in Yenaier, which reflects Oman's landscape, from its sand dunes and mountains to the natural curves of the terrain. Bringing those elements into the home is what makes the project so special."

Visitors can explore developments, meet developers and discover Oman as their next home.