Mountain Dew Brings First-Ever European Dew Tour Am Series To Amsterdam
25 Jun, 2014, 08:00 BST
- Summer Call to European Amateur Skaters
PURCHASE, New York, June 25, 2014 /PRNewswire/ -- #DewTourAmSeries – This summer, Mountain Dew® will host the first-ever European Dew Tour Am Series — an exciting, action-packed one day amateur action sports competition — in Amsterdam on August 31st. Amateur skaters will battle it out at the iconic Museumplein, with the competition a part of the largest cultural festival in the Netherlands, Uitmarkt.
Mountain Dew skateboarders Keelan Dadd, Theotis Beasley and Boo Johnson will attend the event of thrilling street skate competition, athlete signings, on-the-spot prizing, experiential sampling, live DJs and a concert by Splendid – the upbeat group behind the smash hit "The Beach."
Kurt Frenier, Vice President, Global Brand Development, Beverages, PepsiCo comments: "After a decade of advancing action sports, Mountain Dew is thrilled to bring an amateur skate competition to Europe for the first time, planting our stake in Amsterdam. A melting pot of creativity, enthusiasm and authenticity, Amsterdam was the perfect choice to unleash the Dew Tour Am Series for the first-time ever across the Atlantic Ocean."
The Dew Tour Am Series competition is open to amateur skaters, with one winner heading to New York City as a VIP for the Dew Tour Toyota City Championships in Brooklyn, New York September 20 – 21, 2014 to watch the world's top professional skate and BMX athletes compete in the unique streetstyle competition, as well as street contests held in the iconic House of Vans Brooklyn.
Several Dew Tour Bootcamps — grassroots events and mini skate competitions — across Europe this summer in countries including the Netherlands, UK, Denmark, Sweden and Czech Republic will bring their winners to Amsterdam for the Dew Tour Am Series to close out a summer of skate fueled by Mountain Dew. The final Dew Tour Bootcamp will take place August 30th at Museumplein.
Notes to Editors:
About PepsiCo:
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
SOURCE PepsiCo