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Development of Affordable Solutions Boosts Adoption of Advanced Driver Assistance Systems in Japan, Finds Frost & Sullivan


News provided by

Frost & Sullivan

14 May, 2013, 06:03 GMT

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-- Demand for integrated ADAS technologies to increase

TOKYO, May 14, 2013 /PRNewswire/ -- The advanced driver assistance systems (ADAS) market in Japan is highly competitive, compelling vehicle manufacturers to offer unique features to establish a distinct brand identity. In fact, ADAS solutions' importance as a key product differentiation factor for both original equipment manufacturers (OEMs) and vehicle buyers has aided market development in the country.

New analysis from Frost & Sullivan (http://www.automotive.frost.com), Analysis of the Advanced Driver Assistance Systems Market in Japan, finds that the market earned revenues of more than $209.4 million in 2012 and estimates this to reach $2,195.1 million in 2018. The ADAS technologies covered in this research include adaptive cruise control, lane departure warning, lane departure prevention, lane keeping assist, forward collision warning, emergency brake assist, blind spot detection, night vision, parking assistance and smart parking assistance systems.

The emergence of low-cost systems has increased ADAS installations in the small and mini-car segments and spurred market growth in Japan.

"Japanese OEMs' promotional campaigns highlighting the advantages and benefits of ADAS have improved customer awareness and fuelled sales," said Frost & Sullivan Automotive and Transportation Consultant Takashi Morimoto. "Tax and insurance incentives, along with the need for vehicle safety and convenience, have encouraged customers to spend on ADAS technologies and contributed to market revenues."

However, the high costs of intelligent technologies such as night vision solutions have curbed investments from potential customers. ADAS' complex operating functions, which require seamless integration with vehicle systems for superior functioning, have added to overall costs and restrained uptake.

To ensure market expansion, OEMs need to work with various suppliers including camera, image processing and algorithm experts to introduce simpler and low-cost safety systems in the market.

"OEMs must also look to tailor their ADAS products to suit various segments," noted Morimoto. "Building simpler, affordable ADAS solutions for models in the mini, small and multi-purpose vehicle segments, and integrated, high-end systems for luxury models in the upper-mid, large and sport utility vehicle segments will encourage uptake."

Offering integrated solutions will further enable ADAS vendors to widen their consumer base in Japan.

If you are interested in more information on this research, please send an e-mail to Anna Tsuji, Corporate Communications, at anna.tsuji@frost.com, with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.

Analysis of the Advanced Driver Assistance Systems Market in Japan is part of the Automotive & Transportation Growth Partnership Service program. Frost & Sullivan's related research services include: Strategic Growth Opportunities of Navigation Systems Market in ASEAN, Strategic Growth Opportunities from AEC Implementation and New Government Policies in ASEAN, Strategic Growth Opportunities in Alternative Fuel and Alternate Powertrain Vehicles in ASEAN MarketsAll research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Analysis of the Advanced Driver Assistance Systems Market in Japan
NBE2-18

Contact:
Anna Tsuji
Marketing & Corporate Communications – Japan
P: +81.3.4550.2210
F: +81.3.4550.2205
E: anna.tsuji@frost.com
http://www.frost.com

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