Analytic Partners Positioned as a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

Recognition Extends to the Gartner Critical Capabilities for MMM Solutions

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner^® Magic Quadrant™ for Marketing Mix Modeling (MMM) Solutions – a position it has held since the inception of the report in 2024. Analytic Partners received the Highest placement in Execution and the Furthest placement for Vision among all evaluated providers in the Magic Quadrant.

"We are honored to be named a Leader for a second consecutive year and delighted to be recognized furthest for 'Completeness of Vision' and highest for 'Ability to Execute'," said Nancy Smith, President and CEO of Analytic Partners. "In our opinion, this recognition validates our commitment to delivering superior Commercial Intelligence and decisioning solutions to our customers for real, long-term growth. With GPS Enterprise^®, fueled by ROI Genome^®, businesses gain the enterprise intelligence to make agile, data-driven decisions that accelerate sustainable growth."

Recognition Extends to Gartner Critical Capabilities Report for MMM Solutions

Analytic Partners' recognition for its superior solutions extends to the Critical Capabilities report for MMM Solutions that accompanies the Magic Quadrant™, where it received the highest scores in eight of nine critical capabilities evaluated, including:

• Highest score in Speed to Value
• Highest score in Marketer Adoption Enablement
• Highest score in Cross-Function Adoption Enablement
• Highest score in Complex Analytics and Execution
• Highest score in Self-Service Modeling Workbench
• Highest score in Creative Evaluation
• Highest score in Creative Data Taxonomy
• Highest score in Brand Tracking

In addition, Analytic Partners ranked highest in Enterprise Mix Modeling Use Case (4.25 out of 5), and Mix Modeling for Branding Use Case (4.25 out of 5).

"We believe Gartner's Critical Capabilities showcase the importance of commercial enablement, managing complexity and cross-functional adoption to drive speed to value," said Maggie Merklin, Chief Customer Officer at Analytic Partners. "Across industries, we're seeing enterprise leaders unite around a single source of truth for decision-making. Our customers are using Commercial Analytics to make decisions across pricing, production, media, and creative—quantifying the impact of every action. The result is faster decisions, tighter C-suite alignment, and measurable enterprise growth."

The Evolution of Marketing Mix Modeling To Commercial Analytics 
Commercial Analytics is a measurement framework that adopts a holistic, outcome-driven approach to business intelligence and forecasting, surpassing traditional Marketing Mix Modeling (MMM). Commercial Analytics uncovers the connections between business levers and enterprise growth, providing actionable insights that align finance, marketing, and operations around the factors that fuel success. Analytic Partners' solution continues to evolve, with new platform features that deliver AI-powered insights and dynamic analysis, like Brand Impact and Creative Intelligence evaluation capabilities, aiming to meet the needs of a constantly changing marketing landscape.

GPS Enterprise ^® : The Commercial Analytics Platform Driving Enterprise Decisioning
GPS Enterprise^® is Analytics Partners' fully integrated, end-to-end platform, powered by its proprietary ROI Genome^® intelligence. It ensures streamlined data integration and management, advanced analytics, and forward looking, multi-objective optimizations to help achieve their growth targets. With a robust suite of capabilities for complex decision-making—backed by industry-leading expertise in product, data science, and customer experience—GPS Enterprise empowers scalable businesses to thrive. All while maintaining the highest standards of security and privacy.

The Magic Quadrant report is a rigorous, fact-based research in specific markets, offering a broad view of how providers are positioned relative to each other in high-growth markets.  Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research enables businesses to optimize their market analysis to match their specific needs.

To read the full Magic Quadrant™ report, access a complimentary copy here. 

To read the full Critical Capabilities report, access a complimentary copy here.

Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, 10 November 2025, by Matt Wakeman, David Walters, Tunde Kamson.

Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Analytic Partners
Recognized as a Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.