Cision's 2018 global state of the media report
The media has faced a series of unprecedented challenges over the past 12 months.
So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.
From the ongoing impact of fake news to declining public trust, search engines bypassing traditional outlets and more – this exclusive research provides unique insights into the state of the media today.
We also asked respondents exactly how they like to work with PR pros. Our findings show that in this challenging environment the role of PR remains as important as ever.
Download our research today to discover:
- What journalists say is the biggest challenge facing the media today.
- Which sources of brand information journalists say they trust the most.
- How to create better press releases, catch journalists’ attention and get more coverage.