Media Coffee | Pitching Architecture: PR Tips from Gensler’s Kyle Wyskiel 

In this episode of Media Coffee, Gensler’s PR Manager, Kyle Wyskiel, joins us to discuss his in-house PR journey, from Deloitte to his current position at Gensler. He explains his approach to media relations for a global architecture and design firm, including uncovering the broader story behind projects, crafting compelling pitches, and strategically using press releases.

Key Takeaways:

  • Look beyond the obvious story. Kyle looks for the bigger story behind Gensler’s projects, connecting architecture to broader issues like housing, sustainability, and vacancy rates.

  • Be strategic with press releases. Reserve them for significant, relevant news, and look for opportunities to combine smaller announcements into a more compelling, impactful story.

  • Avoid the “spray and pray” approach and tailor outreach to reporters who actually cover the topic.

  • A perfect media pitch has three key ingredients: a captivating story, relevant media contacts, and the right timing.

You can watch the full interview with Kyle across the page, and our full Media Coffee archive is available to watch here.

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