Media Coffee: Navigating Financial Press Releases: A Chat with Benzinga

In this episode episode of Media Coffee, we’re joined by Steve Krause, head of Benzinga Pro’s breaking news desk. He provides crucial insights for communications professionals on effectively distributing financial press releases.

5 of Steve’s recommendations when distributing financial press releases:

• Press releases should be straightforward, with bullet points and essential financial details prominently placed at the top.
• Avoid relying on external links. Ensure all critical information is directly in the release.
• Include precise, actionable data that investors can immediately use.
• Use clear, jargon-free language to ensure the message is easily understood.
• Be available for follow-ups, especially on significant news, to provide additional context or clarification as needed.

You can watch the full interview with Steve across the page, and our full Media Coffee archive is available to watch here.