Summary:

MoneyGram is one of the world’s leading brands that powers cross-border money transfers and has become a household name in the industry. A company that’s been in operation for decades, MoneyGram has successfully reinvented itself in recent years by evolving to meet ever-changing consumer demand. The company – now a global fintech brand with additional innovative, digital-first products and services – has implemented a communications strategy to show that to the world.   

MoneyGram worked closely with PR Newswire to elevate its communications strategy by utilising best practices and SEO strategies to boost press release engagement and enhance the visibility of its releases.

Industry: Financial Technology

Company size: 1,001–5,000 employees

Headquarters: Dallas, TX, USA

Products used: PR Newswire distribution

Customer Since: 2015

Results

 

The Challenge

Amplifying the Story around the Reinvention of a Legacy Company

The new MoneyGram is notable for the diverse ways it serves its customer base of more than 150 million people around the world. Examples of its expansive set of fintech offerings and fast-growing digital payment business include: its leading website and mobile app, and an API-driven platform that enables other organisations to disburse funds to their consumer clients. Additionally, the company is exploring a venture into blockchain with programs that would facilitate real-time settlement and 24/7 payment flows.

Operating in nearly every country worldwide, MoneyGram is prioritising stories that illustrate its digital prowess and innovative financial solutions. Although they already had high-performing press release content, they were looking to take their efforts to the next level and learn more strategies for increasing press release visibility, engagement and ultimately editorial coverage.

The Approach

Content Audit and Press Release Best Practices Consultation

PR Newswire performed an in-depth audit of MoneyGram’s press release content and provided actionable feedback and shared current data-driven best practices. PR Newswire demonstrated the importance of including multimedia in press releases, as images—specifically—increase engagement by six times. The client was briefed on other ways to improve communications outcomes, including strategies for SEO, hyperlinking, keywords and cadence.

Working directly with content experts at PR Newswire, the public relations specialists at MoneyGram learned how to continue to optimise their media releases for digital discovery and audience appeal in order to increase engagement and reach for their global communications.

“We were really impressed with the detailed audit and thoughtful feedback shared by the PR Newswire team,” said McKenzie Hicks, Media & Public Relations Specialist at MoneyGram. “Their recommendations were specifically tailored to our brand while also aligning and tying back to our overarching PR strategy and priorities."

 

The Results

Dramatic Increase in Press Release Pickups and Engagement

MoneyGram saw a marked increase in the effectiveness of its press releases published and distributed through PR Newswire. A 150% increase in engagement indicates that the company’s content resonated with its target audience and prompted them to take further action. Additionally, the brand received more than double the increase in the pickup of its story.

In close consultation with communications experts at PR Newswire, MoneyGram was able to evolve its press release strategy and confidently apply best practices gleaned from the global data set maintained by PR Newswire.

The client was particularly impressed with the quality of service offered by the editorial team and the editing process overall.

Key Outcomes & Benefits

Cision Improves Communication Results for MoneyGram

  • Improved content discoverability through strategic guidance, consultation and concierge-level customer service
  • Increased engagement and pickup of press release content
  • Increased credibility by partnering with a proven and trusted source

 

 

 

About the Client

Modern, mobile and API-driven

MoneyGram International, Inc. is a global financial technology company that enables consumersand businesses to move and manage money in nearly every country around the world. Through its expansive set of fintech offerings, MoneyGram provides millions of consumers annually the ability to seamlessly send money home to family and friends, store money in mobile wallets, and buy, sell and hold cryptocurrencies on its industry-leading app. The Company's innovative cross-border platform enables its customers to send funds directly into bank accounts and mobile wallets or cash-in and cash-out more than 135 currencies and numerous cryptocurrencies through one of the largest cash distribution networks in the world. Modern, mobile and API-driven, MoneyGram's white-labeled remittance service also provides some of the world's top brands and organisations the ability to disburse funds directly to their consumer clients. Based in Dallas and known for its strong corporate culture globally, MoneyGram has been named a recipient of the Top Workplaces USA award for two consecutive years, an honor based entirely on employee feedback. Visit moneygram.com to learn more.


Sydney Schoolfield
Global Lead, External Communications & Public Relations
MoneyGram
"Out of all the distribution wires, I've always thought of PR Newswire as the cream of the crop, and I would definitely recommend Cision PR Newswire to other companies, friends and colleagues."

 

 

 

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