News from truste A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle. Articles that appear in this section may be written in English or other languages

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07 Jun, 2017, 14:00 BST TRUSTe Transforms to TrustArc

TRUSTe, the data privacy management company, announced today the company has changed its name to TrustArc to reflect its evolution from a privacy...


12 Jan, 2017, 13:00 GMT TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

Recently conducted online research shows an icon aimed at providing greater transparency and control over online behavioural advertising (OBA),...


28 Jan, 2016, 06:00 GMT Study Finds More British Internet Users Concerned About Data Privacy Than Losing Their Income

The TRUSTe/National Cyber Security Alliance GB Consumer Privacy Index reveals the extent of current consumer privacy concerns with noticeably more...


16 Dec, 2015, 09:00 GMT New research shows growing awareness of the OBA Icon, and understanding of this EU Industry initiative to give control over targeted advertising choices

New research commissioned by the European Interactive Digital Advertising Alliance (EDAA) and TRUSTe, a leading data privacy management company, has...


27 Aug, 2015, 08:00 BST 44% of British Internet Users Think The 'Right to Be Forgotten' Allows for Censorship

According to new findings from a study conducted by Ipsos MORI on behalf of TRUSTe, 64% of British internet users agree that the 'Right to be...


14 Apr, 2015, 08:00 BST TRUSTe Introduces Device Fingerprinting Detection to Help Companies Identify "Cookie-less" Online Tracking and Stay Compliant

As technology continues to evolve, marketers are leaving cookies behind and turning to device recognition technology commonly known as "device...


01 Apr, 2015, 08:00 BST According to a Study, Parents of Pre-Teens Don't Always Protect Their Children's Privacy Online

According to a recent study of parents of pre-teens (children aged 0-13) conducted by Ipsos MORI and commissioned by TRUSTe, 66% of those surveyed...


28 Jan, 2015, 08:00 GMT 45 Percent Of British Consumers Think Online Privacy Is More Important Than National Security

The latest edition of the annual TRUSTe Consumer Confidence Index shows that online privacy is a significant concern in Britain with 92 percent of...


05 Jan, 2015, 08:00 GMT 41% of British Consumers Now Own at Least One Smart Device other than a Phone

The Internet of Things (IoT) will remain a trending topic in 2015, as 41% of online British consumers now own at least one smart device other than a...


18 Dec, 2014, 09:00 GMT New Research Shows Foundations for Growth of European Industry Initiative that Gives Consumers Transparency & Control over Advertising Choices

A new online study commissioned by the European Interactive Digital Advertising Alliance (EDAA) and TRUSTe, a leading data privacy management...


29 May, 2014, 08:00 BST Only Half of British Internet Users Know Smart Devices Can Collect Information About Their Personal Activities

It is predicted that there will be 26 billion connected devices by 2020, however only half (47%) of British internet users know that smart devices...


09 Apr, 2014, 08:00 BST TRUSTe Doubles Mobile Advertising Partner Base as TRUSTed Ads Powers Billions of Privacy Safe Ads Worldwide

TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the...


25 Mar, 2014, 08:00 GMT TRUSTe Launches TRUSTed Interests - Putting Consumers in Control of Their Digital Experience

Today, TRUSTe, the leading global data privacy management company, introduced TRUSTed Interests, the first privacy-friendly interests management...


13 Mar, 2014, 13:00 GMT Lynda.com and Yodlee join IBM and Merck in commitment to protecting customer data privacy through APEC Certification

TRUSTe, the leading global data privacy management company and the first approved Accountability Agent for the Asia-Pacific Economic Cooperation...


28 Jan, 2014, 08:00 GMT Three Times As Many Consumers Concerned About Companies Sharing Data Than Government Surveillance Programmes

The latest edition of the annual TRUSTe Consumer Confidence Index shows that consumer online privacy concerns are growing with six in ten internet...


14 Oct, 2013, 08:00 BST Data Privacy Leader TRUSTe Appoints Ken Parnham as Managing Director EMEA

TRUSTe, the leading global data privacy management (DPM) company, today announced the appointment of Ken Parnham as Managing Director EMEA as the...


19 Sep, 2013, 08:00 BST Consumers Hold Websites and Social Networks Most Accountable for Online Privacy Protection But Trust Critical to Continued Advertising Growth

Research shows EU Self-Regulatory Programme for OBA has growing awareness and positive impact on consumer attitudes to online tracking With IAB...


05 Sep, 2013, 08:00 BST TRUSTe Study Shows Many Consumers More Concerned About Mobile Privacy Than a Phone's Brand or Screen Size; 76% Won't Download Apps They Don't Trust

TRUSTe Unveils Latest Consumer Mobile Privacy Research, Kicks Off Global 'Powering Trust' Roadshow TRUSTe, the leading global data privacy management ...


15 Jul, 2013, 08:00 BST EDAA Approves TRUSTe as an Official Certification Provider for the EU Self-Regulatory Programme for OBA

TRUSTe, the leading global provider of data privacy management solutions, has today, been approved by the European Interactive Digital Advertising...


24 Jun, 2013, 07:00 BST EDAA Announces TRUSTe as an Approved Icon Provider

TRUSTed Ads, a leading, global self-regulatory solution for online behavioural advertising (OBA) compliance has been announced today as an Approved...


11 Feb, 2013, 08:00 GMT TRUSTe and Promontory Launch Joint BCR Management Program

TRUSTe and Promontory today launched a joint BCR Management Program designed to make it quicker, simpler and cheaper for businesses to prepare for...


28 Jan, 2013, 06:00 GMT TRUSTe Research Shows Sharp Increase in Mobile Privacy Concerns: 66 Percent of Smartphone Users Worry More Than a Year Ago

The latest TRUSTe® privacy research shows that a high proportion of British internet users aged 16 to 75 remain worried about their privacy online,...


15 Nov, 2012, 06:00 GMT EU Companies Out of Step with Consumer Concerns Over Online Tracking

New TRUSTe privacy research published today shows that across Europe companies are heavily tracking online behaviour, consumers are highly aware of...


01 Nov, 2012, 08:00 GMT TRUSTe Partners With Haymarket to Provide the Media Group With Data Privacy Best Practice Solutions

Haymarket Media Group has chosen TRUSTe's comprehensive range of data privacy management solutions to ensure compliance, build consumer trust and...


30 Oct, 2012, 08:00 GMT First In-Depth Analysis of the Impact of EU Cookie Directive Shows Majority of Users Choosing to Allow Advertising Cookies

The first in-depth analysis of the impact of the EU Cookie Directive on websites shows that the majority of users are choosing to allow the use of...